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WorksheetsMKT 3.03
Total questions: 20
Worksheet time: 10mins
A major shopping mall management company wanted to create a new idea for a shopping mall in a rural community. Terrance, the marketing manager, called in the marketing team members to a conference room that had an easel with chart paper and colored markers. Terrance drew a picture of the outline of a shopping mall. He then handed the marker to a marketing team member and asked her to draw something that could be in a rural shopping mall. He directed each team member to add to the drawing until a complete shopping mall design was created. This method of lateral thinking is called:
A Braindrawing
B Mind mapping
C Programmed thinking
D Forced association
Our customers are not brand loyal to our products.
A This is a symptom of a problem.
B This is a problem.
Our brand image has a negative perception by our customers.
A This is a symptom of a problem.
B This is a problem.
The direction in which a market or industry is moving is called a:
A trend.
B movement.
C circle.
D brainstorm.
A major food service company was trying to come up with a new idea for a candy item. The marketing manager brought her team together for an ideation session. Mandy laid all the company’s candy items on a table, in a row, and started matching up candies that did not typically belong together. By doing this activity, the team came up with a mixture of three candy items that, combined, made a new candy item addition to their product line. This method of lateral thinking is called:
A Synectics
B Mind mapping
C Morphological analysis
D Attribute listing
Profits have declined by 25 percent from one year ago.
A This is a symptom of a problem.
B This is a problem.
Costs have increased by 10 percent over last year.
A This is a symptom of a problem.
B This is a problem.
Why would a business use a broad product mix?
A To assure that the product lines are related
B To promote one-stop shopping
C To decrease legal liabilities
D To relate the products to the target market
XYZ Corporation is trying to come up with an idea for a new product to add to its snack food product line. The marketing manager brings his marketing team together in a conference room and they begin to list as many features of one of their snack food items as possible. A marketing research assistant looks at the list of features and asks if they can possibly modify one of the features listed to come up with a new snack food item. This is an example of what type of ideation method?
A Brainstorming
B Lateral thinking
C Trend seeking
D Attribute listing
A high school cafeteria identified a problem with students wasting food. The principal called the school improvement team together for a problem-solving session. The team began listing food items that students might like better than the ones they were throwing away in the trash. This method of ideation is using what method?
A Mind mapping
B Braindrawing
C Substitute products
D Attribute listing
Unemployment rose by 2 percent last month.
A This is a symptom of a problem.
B This is a problem.
The questions on each point of the starbursting star are:
A who, when, why, how much, how many, and where.
B who, what, when, where, how, and why.
C what, how much, price, product, promotion, place.
D promotion, selling, pricing, MIM, PSM, and distribution.
Delores couldn’t get her team of marketing experts to come up with any good new product ideas using programmed thinking methods so she decided to try a lateral thinking method to get some more creativity. Delores wrote down one of their products in the middle of the white board. She then drew a six pointed star around the product name and wrote the questions who, what, when, where, how and why on each point of the star and asked her team to come up with questions starting with each word on each point of the star and later the group answered the questions with a group discussion. What method did Delores use to generate new ideas?
A Attribute listing
B Braindrawing
C Forced association
D Starbursting
Sales have dropped for a particular product 10 percent from last month.
A This is a symptom of a problem.
B This is a problem.
Our competitor has doubled production.
A This is a symptom of a problem.
B This is a problem.
Which is a reason that a business would make changes to its products?
A To keep up with changing consumer preferences
B To spread risk over a wider area
C To predict the success of the changed products
D To make room for other products
The economy affects our business negatively.
A This is a symptom of a problem.
B This is a problem.
What is the difference between programmed thinking and lateral thinking?
A Programmed thinking follows a logical thinking process and lateral thinking follows an illogical thinking process.
B Lateral thinking follows a logical thinking process and programmed thinking follows an illogical thinking process.
C Both methods follow a logical thinking process.
D Both methods follow an illogical thinking process
What is the difference between braindrawing and mind mapping?
A Braindrawing is a programmed thinking method and mind mapping is a lateral thinking method.
B In the braindrawing method you draw diagrams and pictures, and in the mind mapping method you write down words and draw lines to related words.
C Both methods are programmed thinking methods. One uses diagrams and the other uses words.
D Both methods are lateral thinking methods and both use only diagrams to represent new ideas.
John runs the marketing department at a well-known clothing store. He needs to solve a problem the company is having with too much inventory remaining after each sale. He gets his marketing team together and starts asking everyone to shout out possible solutions to this problem. John writes down everything on a white board for everyone to view. This is an example of what type of ideation method?
A Starbursting
B Mind Mapping
C Substitute Products
D Brainstorming
