item you can touch, such as donuts

Type of communication where message is conveyed through mass media.

Activity that is done for another person, ex. house cleaning

Type of promotion, company rep speaks directly with customer

One promotional advertising message broadcast on tv or radio

Suggestive selling and group sales is a type of

Recommending additional products or services to customer while customer is buying something else

Promotional message about a product paid for by an identified sponsor

Specific offer designed to increase sales

Article written by a company for use in newspaper, on radio, website or TV news.

A group of people who share one or more common characteristics, lumped together for marketing purposes

The name, logo, tone, tagline, typeface, and shape that create an appeal for a business

How and where the product will be made available to consumers in the market, selection of distribution channels, and partners

Successful organizations learn the preferences and behaviors of key customer segments through this process

specific groups of people with a similar profile, allowing marketers to target their messaging

Type of promotion that encourages a consumer to be a repeat buyer of a product, service or brand.

A series of media releases, conferences, social images, etc., that make up and maintain the reputation of an organization and its brands.

Knowing your costs, profit goals and competitors’ prices.