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WorksheetsMass Communication - Intro to Mass Comm
Total questions: 21
Worksheet time: 10mins
What were the first mass-marketed products in history?
Books
Magazines
Pamphlets
Newspapers
Because of the invention of the printing press.......
literacy rates rose among royalty, clergy and upper classes.
political leaders now relied more on printed information.
books become more affordable as more publications come out.
societies become more agricultural and less urban oriented.
Which was NOT a contribution to the telegraph?
It made messages instantaneous.
It was the first mass media form.
It helped make information a commodity.
It separated communication and transportation.
Which of the following is an era of mass communication?
Narrative
Industrial
Digital
Media
Which of these events happens only occasionally as part of the linear model of mass communication?
Mass Media Channel
Sender
Message
Feedback
What is the correct order for the linear model of mass communication?
Sender-Mass Media Channel-Receiver-Feedback
Sender-Message-Mass Media Channel-Receiver
Mass Media Channel-Message-Receiver-Sender
Sender-Receiver-Message-Mass Media Channel
How audiences understand and decode media depends on their _____________.
educational level and occupation.
gender.
race.
All of these options are correct.
According to your textbook, which of the following is NOT associated with the digital era?
Media convergence
Social media
Bloggers
The transition from industrial society to Information Age
The stage at which inventors try to determine a marketable use for a device is known as the ________________ stage.
entrepreneurial
developmental
marketing
mass medium
This term refers to the phase in a medium's evolution in which older media are reconfigured into newer media forms.
Media accommodation
Digital processing
Media convergence
Electronic sharing
When various mass media holdings consolidate and join into a giant corporate umbrella, it is referred to as _______________.
hostile takeover
mass marketing
narrowcasting
cross platform
True or false, the media are rarely the direct cause of our social problems.
TRUE
FALSE
When learning about the "high culture/low culture" model, high culture is most often associated with _______________.
reality television, "pop music," and graffiti
video games and satirical news programs
professional wrestling, animated television shows, rock music
fine art, wealthy donors, and educated audiences
The idea that popular culture makes audiences lose their ability to appreciate "finer" fare is known as the ______theory.
Pop Culture
Least Common Demoninator
Least Objectionable Programming
Big Mac
Which of the following is a value of a modern society?
Celebrating the individual
Defying rational order
Working inefficiently
Rejecting progress
Which of the following is a value of postmodern society?
Working efficiently
Breaking with tradition
Acknowledging paradox
Accepting scientific reasoning
The "Critical Process" outlined in your textbook allows for a(n) ________________ view on media.
cynical
informed
biased
imaginative
The "Interpretation Stage" in the "Critical Process" involves __________________.
asking the "So what?" question about your findings
writing a letter to you congressman
taking notes on your research
discovering significant patterns in your research
What is the SECOND stage called in the "Critical Process?"
Description
Interpretation
Evaluation
Analysis
What is considered the FINAL step in the critical process?
Evaluation
Engagement
Description
Analysis
What is the goal of the Cross Platform Model?
To better manage resources and maximize profits
To limit consumers' media choices
To completely replace all forms of media with the Internet
To gain complete control over the creation of content for media distribution
