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Crash Course Media Literacy #7-#9

Total questions: 20

Worksheet time: 10mins

Name
Class
Date
1.

The statistical data relating to the population and particular groups within it. EX: 25-49 year old, white, female, mothers.

a)

data tracking

b)

demographic

c)

partnering with a brand

d)

sponsored content

2.

Like little bread crumbs that sites and apps place on your device. They follow you around the internet and report back on your habits.

a)

demographic

b)

IP address

c)

sponsored content

d)

web cookie

3.

Ads are targeted to the specific user based on previous searches and sites visited (thanks to cookies).

a)

addressable advertising

b)

IP address

c)

sponsored content

d)

partnering with a brand

4.

Unique set of numbers that are assigned to any given user and device.

a)

addressable advertising

b)

IP address

c)

sponsored content

d)

web cookie

5.

Terms and conditions that we must check off on before using any software. It would take 25 days a year to read these (if we actually read them)

a)

addressable advertising

b)

IP address

c)

end-user agreement

d)

web cookie

6.

Netflix and Hulu (and YouTube and Facebook and Amazon Prime etc) uses this to recommend new shows and content to users.

a)

data tracking

b)

demographics

c)

end-user agreement

d)

IP address

7.

These advertisements are made to look like articles or content on the site to trick you into clicking.

a)

IP address

b)

partnering with a brand

c)

end-user agreement

d)

sponsored content

8.

This is when the media creator (YouTuber, celebrity) is paid to advertise or use a product or service in their videos/tik toks/posts/content.

a)

data tracking

b)

partnering with a brand

c)

end-user agreement

d)

web cookie

9.

This company owns ABC Television Networks, ESPN, Marvel Entertainment, Star Wars, Buena Vista Records, and Theme Parks.

a)

Walt Disney Company

b)

Viacom

c)

NewsCorp

d)

Comcast

10.

This company owns Fox News, Fox Television, cable channels FX & FXX, the Wall Street Journal, and the New York Post. They used to own 20th Century Fox films, but sold it off to the Walt Disney Company.

a)

Hearst Corporation

b)

Viacom

c)

NewsCorp

d)

Comcast

11.

This company owns Paramount Pictures, MTV, VH1, Nickelodeon, Comedy Central, and BET.

a)

Hearst Corporation

b)

Viacom

c)

NewsCorp

d)

Comcast

12.

This company owns NBCUniversal, Telemundo, Hulu, Universal Theme Parks, and cable stations like Bravo and USA Network.

a)

Walt Disney Company

b)

Viacom

c)

NewsCorp

d)

Comcast

13.

The company provides all the equipment for use of the service, which the user must lease.

a)

walled garden

b)

anti-trust laws

c)

monopoly

d)

net-neutrality

14.

When a company owns all of something (a product or service) and set the prices and quality.

a)

walled garden

b)

anti-trust laws

c)

monopoly

d)

net-neutrality

15.

the principle that Internet service providers (ISPs) must treat all Internet communications equally, and not discriminate or charge differently based on user, content, website, platform, application, type of equipment, source address, destination address, or method of communication

a)

walled garden

b)

anti-trust laws

c)

monopoly

d)

net-neutrality

16.

Gives creators of media the exclusive rights to their creations. They can copy, modify, distribute, or show off their works however they want. Others need to get permission to use them

a)

copyright

b)

anti-trust laws

c)

fair use

d)

public domain

17.

You can exercise its first amendment rights by using others’ work without permission, as long as it transforms the work in some way. (EX. showing a movie clip in class for discussion).

a)

copyright

b)

anti-trust laws

c)

fair use

d)

public domain

18.

This is the set of all works whose copyright has expired and are free to use by anyone. Characters like Robin Hood and Sherlock Holmes or books like A Christmas Carole and Beowulf.

a)

copyright

b)

anti-trust laws

c)

fair use

d)

public domain

19.

This refers to the access, collection and sharing of personally identifiable information, including our browsing habits and history, plus the personal information we share with all the websites and apps we us

a)

copyright

b)

online privacy

c)

fair use

d)

public domain

20.

This gave copyright holders the ability to make claims against content on digital platforms. For example, The Record Industry Association of America targeted young internet users who downloaded copyrighted materials with lawsuits.

a)

Digital Millennium Copyright Act

b)

General Data Protection Regulation

c)

online privacy

d)

right to be forgotten