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WorksheetsSatisfying the Fashion Market Ch5/GW
Total questions: 15
Worksheet time: 15mins
Item-level RFID tagging
integrates microchip technology into each item tag during manufacturing, allowing almost flawless inventory tracking throughout the chain
is added to goods when they arrive at their respective retail companies or stores
includes a special type of ink for bar codes that can be read from various distances
uses magnetic stripes to run through automatic reading devices to provide product features
Target marketing
tries to serve all consumers in the market in the best possible ways through communication services
defines the specialized niche of the market to which the company wishes to make its greatest appeal
sell products to the broadest possible part of the market to make the most profit
trying to target competition that beat them by using strategic tactics
Today's consumer market
prefers patterns and bright colors in their apparel fabrics, rather than solids
is often referred to as Generation X
wants easier care for their garments as well as quality and value
has more strict social patterns, which requires more formal apparel
Virtual reality (VR)
provides user identification, information, or stored cash credits with a microprocessor
uses video cameras to read bar codes or identify a product through its signature, such as size, shape, or color of package
is a computer-generated, interactive experience that stimulates the user's senses to create a perception of being in another environment
allows computers to respond to human voices for data input and/or commands
Process of systematically gathering and analyzing info relating to particular markets
market strategy
market research
market segmentation
market information
Qualitative info shows
what products the customers want from fashion businesses
why the customers want certain products
how strongly the customers want certain products
which customers want the most products
Synergy is
the electronic cooperation of computer hardware and computer software
information that is electronically transmitted to computers at the next segment of the distribution chain
billing for materials sent, also called invoicing
cooperative interaction of parts resulting in a total effect that is greater than the sum of the parts added together separately
Findings from market research are used to
establish companies' market growth compared to competitors
verify if partnerships have been established with too many suppliers
establish outsourcing relationships with offshore vendors
correct current market problems and capture new market opportunities
Ethics are
moral principles or rules of conduct that distinguish right from wrong
demonstrated with the proper attire for certain occasions and situations
corporate rules that state when to promote or demote employees
legal rules that distinguish honesty from dishonesty
During product development, apparel manufacturers
help the industry and the market adapt as fast as possible with the use of new technology
design and produce garment lines that are predicted to be indemand at the same time they are offered by retailers
stock specific up-to-date merchandise in stores and providing new customer services
develop new fibers or fabric characteristics to meet specific needs in the market
EDI technology
decreases collaboration and increases privacy
eliminates paperwork and postage costs, while increasing accuracy
decreases accuracy and the ability to track goods as they move through the chain
increase costs of clerical work, data entry, and printing
Product codes should be verified to meet industry compliance issues to ensure
market research is able to segment the market into target categories
the bar codes use unified product code standards as goods move through the channel of distribution
apparel producers can prepare for an aging market
the data captured by checkout readers matches data on the receipt the customer receives
The Textile/Clothing Technology Corporation [TC]2,
tries to help its members stay competitive by using the same manufacturing methods as in the past
operates apparel and related sewn-products factories in New York City, Los Angeles, Dallas, and Chicago
is a coalition of textile, apparel, retail firms and trade associations, government, academia, and labor organizations
is a highly successful industry-wide company, with incresing profits recorded each year
Smartcards
use video cameras to read bar codes or identify a product through its signature
are common along the back edge of credit cards to be run through reading devices
have a small microprocessor embedded in the plastic that provides user identification
allow computers to respond to human voices for data input and/or operating commands
Social responsibility
stresses social media as an efficient communication method
is going beyond what is legal--to do what helps society
encourages consumers to buy American-made products
includes the fashion industry's emphasis on technology upgrades
