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Satisfying the Fashion Market Ch5/GW

Total questions: 15

Worksheet time: 15mins

Name
Class
Date
1.

Item-level RFID tagging

a)

integrates microchip technology into each item tag during manufacturing, allowing almost flawless inventory tracking throughout the chain

b)

is added to goods when they arrive at their respective retail companies or stores

c)

includes a special type of ink for bar codes that can be read from various distances

d)

uses magnetic stripes to run through automatic reading devices to provide product features

2.

Target marketing

a)

tries to serve all consumers in the market in the best possible ways through communication services

b)

defines the specialized niche of the market to which the company wishes to make its greatest appeal

c)

sell products to the broadest possible part of the market to make the most profit

d)

trying to target competition that beat them by using strategic tactics

3.

Today's consumer market

a)

prefers patterns and bright colors in their apparel fabrics, rather than solids

b)

is often referred to as Generation X

c)

wants easier care for their garments as well as quality and value

d)

has more strict social patterns, which requires more formal apparel

4.

Virtual reality (VR)

a)

provides user identification, information, or stored cash credits with a microprocessor

b)

uses video cameras to read bar codes or identify a product through its signature, such as size, shape, or color of package

c)

is a computer-generated, interactive experience that stimulates the user's senses to create a perception of being in another environment

d)

allows computers to respond to human voices for data input and/or commands

5.

Process of systematically gathering and analyzing info relating to particular markets

a)

market strategy

b)

market research

c)

market segmentation

d)

market information

6.

Qualitative info shows

a)

what products the customers want from fashion businesses

b)

why the customers want certain products

c)

how strongly the customers want certain products

d)

which customers want the most products

7.

Synergy is

a)

the electronic cooperation of computer hardware and computer software

b)

information that is electronically transmitted to computers at the next segment of the distribution chain

c)

billing for materials sent, also called invoicing

d)

cooperative interaction of parts resulting in a total effect that is greater than the sum of the parts added together separately

8.

Findings from market research are used to

a)

establish companies' market growth compared to competitors

b)

verify if partnerships have been established with too many suppliers

c)

establish outsourcing relationships with offshore vendors

d)

correct current market problems and capture new market opportunities

9.

Ethics are

a)

moral principles or rules of conduct that distinguish right from wrong

b)

demonstrated with the proper attire for certain occasions and situations

c)

corporate rules that state when to promote or demote employees

d)

legal rules that distinguish honesty from dishonesty

10.

During product development, apparel manufacturers

a)

help the industry and the market adapt as fast as possible with the use of new technology

b)

design and produce garment lines that are predicted to be indemand at the same time they are offered by retailers

c)

stock specific up-to-date merchandise in stores and providing new customer services

d)

develop new fibers or fabric characteristics to meet specific needs in the market

11.

EDI technology

a)

decreases collaboration and increases privacy

b)

eliminates paperwork and postage costs, while increasing accuracy

c)

decreases accuracy and the ability to track goods as they move through the chain

d)

increase costs of clerical work, data entry, and printing

12.

Product codes should be verified to meet industry compliance issues to ensure

a)

market research is able to segment the market into target categories

b)

the bar codes use unified product code standards as goods move through the channel of distribution

c)

apparel producers can prepare for an aging market

d)

the data captured by checkout readers matches data on the receipt the customer receives

13.

The Textile/Clothing Technology Corporation [TC]2,

a)

tries to help its members stay competitive by using the same manufacturing methods as in the past

b)

operates apparel and related sewn-products factories in New York City, Los Angeles, Dallas, and Chicago

c)

is a coalition of textile, apparel, retail firms and trade associations, government, academia, and labor organizations

d)

is a highly successful industry-wide company, with incresing profits recorded each year

14.

Smartcards

a)

use video cameras to read bar codes or identify a product through its signature

b)

are common along the back edge of credit cards to be run through reading devices

c)

have a small microprocessor embedded in the plastic that provides user identification

d)

allow computers to respond to human voices for data input and/or operating commands

15.

Social responsibility

a)

stresses social media as an efficient communication method

b)

is going beyond what is legal--to do what helps society

c)

encourages consumers to buy American-made products

d)

includes the fashion industry's emphasis on technology upgrades