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Marketing Mix Quiz

Total questions: 7

Worksheet time: 3mins

Name
Class
Date
1.

The marketing mix can be defined as...

a)

the collection of information about existing and future products

b)

the mixture of managers and directors that form the marketing department of a firm

c)

the action or business of promoting and selling products or services

d)

a set of marketing tools that the firm uses to reach its marketing objectives

2.

The overall marketing mix of a firm determines...

a)

The marketing objectives

b)

The marketing strategy

c)

The marketing segmentation

d)

The marketing quality

3.

The Marketing Mix's 4 P's are...

a)

Promotion, Place, Price, Product

b)

Promotion, Plan, Price, Product

c)

Place, Plan, Product, Patent

d)

Place, Product, Price, People

4.

An addtional model of the 4 P's is the [...] model

a)

5 P's

b)

6 P's

c)

7 P's

d)

8 P's

e)

There is no additional model

5.

The single most important element of Marketing Mix is..

a)

Price

b)

Product

c)

Place

d)

Promotion

e)

All equaly important

6.

"Marketing and advertising are separate things"

a)

True

b)

False

7.

Nike's mainly uses [...] in their promotion element of the marketing mix (think about any recent adverts you've seen for their products)

a)

Personal selling

b)

Direct marketing

c)

Sales promotions

d)

Public relations