collecting primary data to use

analyzing data through the use of graphs and charts

searching through large amounts of digital data to find useful trends

a traditional basic pattern in the market

an emerging pattern of change

a pattern of change that is specific to a specific group of people

a pattern that must be followed when deciding on a price point

a pattern of product innovation

pattern of change in consumer behavior that leads to changes in the marketing mix

patterns of change in society

often lead to changes in consumer behavior

more than one of these answers is correct

not important to the marketing mix

age, gender, income, etc. of a specific group of people

changes the size of different segments of the population

often mean changes in product preferences

changes the size of different segments of the population

both answers are correct

a product that is popular for a short time and dies out quickly

product trends are the same as fads

marketers need to know product trends to give customers what they need and want

a sudden short change in products being developed

something that is very popular for a short time and then dies out quickly

involve "new and improved" products

both other choices are correct

company records, competitor information (SWOT), and customer databases (Cusomter relationship Management CRM) are part of the MkIS

organized system of gathering, sorting, analyzing, evaluating and distributing information for marketing purposes.

raw data that is neither right or wrong

research that is misguided and not from the accurate sample of the market

the skewing of results in research that is caused by the order in which questions are placed in a survey