The first Starbucks location outside North America opened in _____ in 1996. (p. 110)

Starbucks is one of the most _____ in the world. (p. 110)

The important thing is not only staying _____ but preserving and _____ your core business. (p. 111)

Definition: The process or result of making or becoming different (p. 113)

KFC _____ sells chicken pieces, wraps, salads and sandwiches. (p. 114)

Choose the best answer: David came from a _____ background. (p. 114)

Choose the best answer: Your diet should contain _____ amounts of protein. (p. 116)

Choose the best answer: One extra helping may add more _____ than you realize. (p. 116)

Definition: A condition of owing something to another (p. 117)

In the 1970's, Starbucks was a small boutique _____ of high-quality coffee beans. (p. 70)

When you look at a market do you _____ alter the Starbucks model, or is it much more a case of _____? (p. 70)

What does CEO Howard Schultz say Starbucks invests in most? (p. 71)

'Starbucks is the _____ experimental brand, built by what happens inside of our stores.' (p. 71)

Schultz is quick to remind his employees that success is not a(n) _____. (p. 71)

What does Schultz say about business? Answer: You have to be 100% _____. (p. 72)

According to Schultz, what does success require? Answer: Unbridled _____ (p. 72)

David Novak _____ Yum! Brands, the largest fast food operator in the world. (p. 73)

Novak moved up the corporate _____ to become chief executive officer of Yum! Brands. (p. 74)

How does Novak describe his industry? (p. 75)