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WorksheetsCOS Model
Total questions: 8
Worksheet time: 3mins
According to Kotler, what is customer loyalty?
Believing in a specific company
A commitment to rebuy or repatronize a product or service
A permanent decision of buying a product or service
Buying complementary products to the same company
Personalized communication is the most important factor of brand loyalty among its customers.
True
False
What are the three main elements in consumer's minds for them to be loyal?
Brand Communication, Brand Perception & Marketing
Innovation, Technology, Brand Communication
Digital Marketing, Satisfaction & Social Media Ads
Quality, Service & Brand Communication
What does COS stands for?
Channel Power, Offer, Service
Consumer, Organization, Sell
Communication, Offer, Service
Communication, Opinion, Selective
According to E. Durón. For achieving loyalty "communication" must always be present.
True
False
It is more effective in the short term...
Offer & Communication
Service & Communication
Offer & Service
It can be given with a limited budget.
Offer & Communication
Communication & Service
Service & Offer
What is the #1 Top Brand in Customer Loyalty
According to "2012 Brand Keys Customer Loyalty Leaders Lists"
Apple
Amazon
Samsung
