WorksheetsSMM Chapters 6, 7 , 8 & 9
Total questions: 25
Worksheet time: 13mins
What are the Four P’s of Marketing?
a. Price, Planning, Promotion, Place
b. Product, Price, Promotion, Purchase
c. Profit, Price, Planning, Placement
d. Product, Price, Promotion, Place
According to the chapter, how many downloads has TikTok gained from 2016-2023?
a. 3.5 billion
b. 900 million
c. 700 million
d. 950 million
What does the acronym GCT stand for?
a. Goals, content, testing
b. Gifts, content, testing
c. Goals, consistency, targeting
d. Goals, content, targeting
True or False: Your activity on X can influence the type of promoted content you see.
True
False
Why can geo-targeting be a struggle for marketers and social media advertisers in the United States?
a. They don’t speak English.
b. They don’t know their audience’s demographics.
c. Most Twitter accounts are located outside the United States.
d. Twitter doesn’t allow advertisers online.
True or False: X is seen as a great platform for reputation management.
True
False
Promoted Tweets are _____ when a business is paying for their placement.
labeled
delayed
hidden
disguised
True or False: All YouTube advertisements are in video form.
True
False
What are the ranking factors of a successful YouTube channel?
a. watch time and video length only
b. watch time, video length, number of subscribers, and user interaction
c. number of subscribers and user interaction only
d. none of these
True or False: Quality sound, great visuals, a message and theme, and a call to action (CTA) are elements to consider when creating an effective video as part of a business strategy.
True
False
You’ll want your video ad on YouTube to be between _____.
a. 15 and 60 seconds
b. 10 and 15 seconds
c. 60 and 70 seconds
d. none of these
What are the four ad types available on Snapchat?
a. Stories, Filters, Bitmoji, Snap Ads
b. Lenses, SnapMap, Stories, Filters
c. Stories, Snaps, Stickers, Filters
d. Snap Ads, Story Ads, Filters, Lenses
Content created for Snapchat should be _____, prepared, and presentable.
a. pretty
proper
c. planned
d. patronizing
True or False: A business should not switch up its Snapchat ads weekly for optimal performance.
True
False
Which of the following is a Snapchat Ad Campaign objective? Check ALL that apply.
a. increase brand awareness
b. drive video views
c. drive traffic to business website
d. connect with influencers
What percent of customers prefer to talk to customer service via social media which benefits X?
45%
52.2
64%
28.9
The largest percent of Twitter users are
25 - 34
18 - 24
50 - 64
65+
True or False: Twitter appeals similarly to both men and women according to the Pew study.
True
False
Most Twitter users earn about
$30,000
$30,00- $49,000
$75,000
True or False: Nearly 79% of Twitter accounts are located inside the United States.
True
False
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or ________________.
to post ordinary tweets
to attract advertisers
to reach a wider group of users
to spark engagement from existing followers
not ordinary tweets
In 2006, ________ purchased Youtube for $1.65 billion
Snapchat
True or False: Facebook purchased Snapchat for $3 billion.
True
False
The two largest users by age group on Snapchat are __________ and ________. Choose TWO answers.
0-11
12-17
18-24
25-34
35-44
How far in advance should content for Snapchat be planned?
1 week
2 weeks
10 days
3 days
