WorksheetsProduct Life Cycle
Total questions: 8
Worksheet time: 4mins
Which is not a stage of the product life cycle?
Product development
Introduction
Decline
Maturity
Competitive growth
Select the products that do not follow the product life cycle.
Fads
Styles
Automobiles
Fashions
In this stage:
•Begins when the company develops a new-product idea
•Sales are zero
•Investment costs are high
•Profits are negative
Product development
Introduction
Growth
Maturity
Decline
In this stage:
•Low sales
•High cost per customer acquired
•Negative profits
•Innovators are targeted
•Little competition
Product development
Introduction
Growth
Maturity
Decline
In this stage:
•Low sales
•High cost per customer acquired
•Negative profits
•Innovators are targeted
•Little competition
Product development
Introduction
Growth
Maturity
Decline
In this stage:
•Rapidly rising sales
•Average cost per customer
•Rising profits
•Early adopters are targeted
•Growing competition
Product development
Introduction
Growth
Maturity
Decline
In this stage:
•Sales peak
•Low cost per customer
•High profits
•Middle majority are targeted
•Competition begins to decline
Product development
Introduction
Growth
Maturity
Decline
In this stage:
•Declining sales
•Low cost per customer
•Declining profits
•Laggards are targeted
•Declining competition
Product development
Introduction
Growth
Maturity
Decline
