A constant, ongoing effort to always be improving the products, services and systems of an organisation

A process to conceptualise new ideas for products, services or systems

A plan to develop ideas and make quantum improvements

A specific company process giving time and space to develop innovative ideas

To inspire company strategy

To open new opportunities/markets

To develop unique selling points (USPs)

All of the above

Increased sales

Increased profits

Reduced costs

All of the above

Continuous improvement focuses on small incremental improvements, while continuous improvement and innovation focus on big breakthroughs

Continuous improvement focuses on big breakthroughs, while continuous improvement and innovation focus on small incremental improvements

Continuous improvement and continuous improvement and innovation are the same thing

Continuous improvement and continuous improvement and innovation have no difference

Explore

Focus

Select

Design

To launch the implementation plan

To review the results of implementation

To create a lessons learnt report

To take a step back and consider all the elements and resources used

Refocus

Create

Assess

Action

Increased sales

Increased profits

Reduced costs

All of the above

To encourage all employees to look for ways of doing things better

To develop unique selling points (USPs)

To keep up with/overtake competitor activities

All of the above