NEW
Font size
WorksheetsChapter Four----Facebook
Total questions: 20
Worksheet time: 10mins
The original name of Facebook was "The Facebook".
True
False
Consistency is a key for marketing.
True
False
What is an audience chosen by a marketer based on specific demographics called?
Lookalkie Audience
Target Audience
Custom Audience
Relevant Audience
In what year did Facebook go Public?
2010
2012
2014
2016
Facebook's advertising platform is much less advanced than other social media networks' advertising platforms.
True
False
although some may think Facebook is for older generations, the number of users on the platform for every age group continues to grow.
True
False
The relevance score is calculated based on which of the following?
current events
number of sucscribers
previously posted content
anticipated positive and negative feedback
Which of the following describes leveraging social media content in an effort to increase revenue
Profit
Facebook Money
ROI
Monetization
How many women out of ten are on Facebook?
6
8
9
10
Quality of Sales is a goal included in Business Strategy goals
True
False
What is the simplest, most common form of communication on the Facebook platform?
Status Updates
Videos
Facebook Live
Upload Photos
How many active monthly users does Facebook have?
2.1 Billion
2.1 Million
1.2 Billion
1.2 Million
Facebook is valued at 350 Billion
True
False
What did Facebook offer add in 2006?
Messenger
News Feed
Advertising
Which of the following describes a lookalike audience?
An audience chosen by a markerter based upon demographics
An audience similar to an audience that a brand is already targeting
An audience similar to an audience that a brand is wanting to target
An audience that looks like the audience from the day before
What percentage of companies use social profiles to see people outside of interviews?
30
35
50
60
What is a gathering place where people can communicate with people and businesses from all over the world?
Snapchat
Monday is the best day to post on Facebook.
True
False
How much was Facebook's IPO?
One Million
One Billion
Five Million
Five Billion
What type of advertisement allows advertisers to show 3-5 images, headlines, and links or calls to action in a single ad unit?
Video Advertisement
Carousel Ad
Slideshow Ad
Roundabout Ad
