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WorksheetsChapter 9 Technology in Marketing
Total questions: 32
Worksheet time: 16mins
What program creates text documents that may contain a few graphics.
Database programs
Word-Processing programs
Spreadsheet programs
Desktop Publishing programs
Applications that store and organize information is which of the following?
Word-processing programs
Database programs
Presentation Software
Communications programs
Programs that store financial records and process all business transactions in known as:
Accounting programs
Spreadsheet programs
Graphic and Design programs
Desktop Publishing programs
To organize, calculate and analyze numerical data you will need ______________ programs.
Desktop Publishing
Graphic and Design
Presentation software
Spreadsheet
___________________ enables users to edit both text and graphics in a document.
Presentation Software
Spreadsheet programs
Desktop Publishing programs
Accounting Programs
Susan needs to create as well as modify some images on her upcoming presentation. Which program will be most beneficial?
Spreadsheet
Communication
Desktop Publishing
Graphic and Design
This type of software produce slide shows and multimedia presentations.
Desktop Publishing
Graphic and Design
Accounting
Presentation
The entry point to a website is also known as the ___________
HTML
ERP
Home Page
Communication Point
Which of the following reduces travel for meetings and is a very convenient way to communicate business.
Home Pages
ERP
HTML
Videoconferencing
Microsoft Outlook, Apple Mail and AOL Instant Messenger are all examples of which of the following?
Communication Programs
Wi-Fi
Home Page
Presentation Software
Wireless routers do not provide internet connectivity without a physical connection.
True
False
Computer software applications satisfy business needs for communication.
True
False
When you store a lot of information, you would probably choose which of the following type of program?
Word-Processing
Accounting
Database
None of the above
Business people use spreadsheets to perform the following tasks:
Develop a budget
Analyze financial performance
Track loans and mortgages
All of the Above
Marketers and businesses can use graphics programs to do which of the following?
Create logos and letterheads
Manage Businesses assets
Schedule projects
Track sales and services
Businesses use word-processing to do which of the following?
Write letters and memos
Produce research papers and projects
Take notes and record meeting minutes
All of the above
Marketers use database programs to help with which of the following business needs?
Create product manuals
Create Announcements
Manage time and track billable hours
Write contracts
How might creating a template help a business?
Documents become standardized
Confussion in the office place
Creating a new document every time
Non of the above
A common use of computers in retailing is the Point-of-Scale.
True
False
Which of the following software is used to integrate all parts of the company's business management?
Enterprise Resource Planning (ERP)
Interactive Touch-screen Computers
World Wide Web
Interactive Television
Which of the following are common touch screen devices?
ATMs
Smart Phones
PDAs
All Selections
The World Wide Web and Internet are two completely different things.
True
False
Which of the following links products together?
Hypertext Transfer Protocol (HTTP)
Uniform Resource Labor (URL)
World Wide Web
Enterprise Resource Planning (ERP)
A protocol used to identify and locate web pages on the internet is which of the following?
Hypertext transfer Protocol (HTTP)
Firewall
Uniform Resource Locator (URL)
World Wide Web
Hardware and software checkpoint for all requests for inputs of data is known as which of the following?
World Wide Web
Internet
Site Map
Firewall
mail has become so popular due to the slow delivery of messages.
True
False
What can be found on each page within the Web Site?
Site Map
World Wide Web
Firewall
Internet
Which of the following are ways data can be destroyed?
Viruses
Financial Planning
Accounting
Web Design and Animation
What is business done on the internet called?
Firewall
E-Commerce
Home Page
World Wide Web
A good method of backing up computer files is to use an external ___________________.
Firewall
World Wide Web
Flash Drive
Hard Drive
Spam can be an annoying aspect of using e-mail.
True
False
Which of the following is computer technology for marketing?
Integrated Marketing Software
Interactive Television
All of the Above
The Clickstream
