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Chapter 9 Technology in Marketing

Total questions: 32

Worksheet time: 16mins

Name
Class
Date
1.

What program creates text documents that may contain a few graphics.

a)

Database programs

b)

Word-Processing programs

c)

Spreadsheet programs

d)

Desktop Publishing programs

2.

Applications that store and organize information is which of the following?

a)

Word-processing programs

b)

Database programs

c)

Presentation Software

d)

Communications programs

3.

Programs that store financial records and process all business transactions in known as:

a)

Accounting programs

b)

Spreadsheet programs

c)

Graphic and Design programs

d)

Desktop Publishing programs

4.

To organize, calculate and analyze numerical data you will need ______________ programs.

a)

Desktop Publishing

b)

Graphic and Design

c)

Presentation software

d)

Spreadsheet

5.

___________________ enables users to edit both text and graphics in a document.

a)

Presentation Software

b)

Spreadsheet programs

c)

Desktop Publishing programs

d)

Accounting Programs

6.

Susan needs to create as well as modify some images on her upcoming presentation. Which program will be most beneficial?

a)

Spreadsheet

b)

Communication

c)

Desktop Publishing

d)

Graphic and Design

7.

This type of software produce slide shows and multimedia presentations.

a)

Desktop Publishing

b)

Graphic and Design

c)

Accounting

d)

Presentation

8.

The entry point to a website is also known as the ___________

a)

HTML

b)

ERP

c)

Home Page

d)

Communication Point

9.

Which of the following reduces travel for meetings and is a very convenient way to communicate business.

a)

Home Pages

b)

ERP

c)

HTML

d)

Videoconferencing

10.

Microsoft Outlook, Apple Mail and AOL Instant Messenger are all examples of which of the following?

a)

Communication Programs

b)

Wi-Fi

c)

Home Page

d)

Presentation Software

11.

Wireless routers do not provide internet connectivity without a physical connection.

a)

True

b)

False

12.

Computer software applications satisfy business needs for communication.

a)

True

b)

False

13.

When you store a lot of information, you would probably choose which of the following type of program?

a)

Word-Processing

b)

Accounting

c)

Database

d)

None of the above

14.

Business people use spreadsheets to perform the following tasks:

a)

Develop a budget

b)

Analyze financial performance

c)

Track loans and mortgages

d)

All of the Above

15.

Marketers and businesses can use graphics programs to do which of the following?

a)

Create logos and letterheads

b)

Manage Businesses assets

c)

Schedule projects

d)

Track sales and services

16.

Businesses use word-processing to do which of the following?

a)

Write letters and memos

b)

Produce research papers and projects

c)

Take notes and record meeting minutes

d)

All of the above

17.

Marketers use database programs to help with which of the following business needs?

a)

Create product manuals

b)

Create Announcements

c)

Manage time and track billable hours

d)

Write contracts

18.

How might creating a template help a business?

a)

Documents become standardized

b)

Confussion in the office place

c)

Creating a new document every time

d)

Non of the above

19.

A common use of computers in retailing is the Point-of-Scale.

a)

True

b)

False

20.

Which of the following software is used to integrate all parts of the company's business management?

a)

Enterprise Resource Planning (ERP)

b)

Interactive Touch-screen Computers

c)

World Wide Web

d)

Interactive Television

21.

Which of the following are common touch screen devices?

a)

ATMs

b)

Smart Phones

c)

PDAs

d)

All Selections

22.

The World Wide Web and Internet are two completely different things.

a)

True

b)

False

23.

Which of the following links products together?

a)

Hypertext Transfer Protocol (HTTP)

b)

Uniform Resource Labor (URL)

c)

World Wide Web

d)

Enterprise Resource Planning (ERP)

24.

A protocol used to identify and locate web pages on the internet is which of the following?

a)

Hypertext transfer Protocol (HTTP)

b)

Firewall

c)

Uniform Resource Locator (URL)

d)

World Wide Web

25.

Hardware and software checkpoint for all requests for inputs of data is known as which of the following?

a)

World Wide Web

b)

Internet

c)

Site Map

d)

Firewall

26.

mail has become so popular due to the slow delivery of messages.

a)

True

b)

False

27.

What can be found on each page within the Web Site?

a)

Site Map

b)

World Wide Web

c)

Firewall

d)

Internet

28.

Which of the following are ways data can be destroyed?

a)

Viruses

b)

Financial Planning

c)

Accounting

d)

Web Design and Animation

29.

What is business done on the internet called?

a)

Firewall

b)

E-Commerce

c)

Home Page

d)

World Wide Web

30.

A good method of backing up computer files is to use an external ___________________.

a)

Firewall

b)

World Wide Web

c)

Flash Drive

d)

Hard Drive

31.

Spam can be an annoying aspect of using e-mail.

a)

True

b)

False

32.

Which of the following is computer technology for marketing?

a)

Integrated Marketing Software

b)

Interactive Television

c)

All of the Above

d)

The Clickstream