WorksheetsMarketing MCQ chapter 6
Total questions: 9
Worksheet time: 7mins
A company's total marketing communications mix consists of a specific blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to communicate customer value and build customer relationships. Which of the following terms best describes this set of communications tools?
A) the product mix
B) product line filling
C) the promotion mix
D) the price mix
Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor is called ________ and includes broadcast, mobile, print, and online forms.
A) sales promotion
B) advertising
C) direct and digital marketing
D) personal selling
E) public relations
The use of short-term incentives to encourage the purchase or sale of a product or service is called ________.
A) direct and digital marketing
B) sales promotion
C) personal selling
D) public relations
Which of the following promotion tools involves building up a good corporate image and handling unfavorable stories and events?
A) sales promotion
B) personal selling
C) direct and digital marketing
D) public relations
Which of the following promotion categories is most likely to include the use of displays, discounts, coupons, and demonstrations?
A) sales promotion
B) direct and digital marketing
C) horizontal diversification
D) public relations
7) ________ includes sales presentations, trade shows, and incentive programs.
A) Direct and digital marketing
B) Sales promotion
C) Personal selling
D) Public relations
Extel Inc., a home appliance manufacturer, uses sales representatives to sell its products to wholesalers and individual customers. This is an example of ________.
A) sales promotion
B) personal selling
C) public relations
D) direct and digital marketing
Which major promotion category uses catalogs, direct mail, e-mail, mobile marketing and social media?
A) sales promotion
B) direct and digital marketing
C) public relations
D) advertising
Today's consumers do not need to rely on marketer-supplied information about products and services because they can use ________ to seek out a wealth of information.
A) push strategies
B) direct and digital marketing
C) the Internet
D) personal selling
