WorksheetsMarketing Chapters 16, 17 & 18 Review
Total questions: 22
Worksheet time: 14mins
Bob works part-time in a camera shop. His employers give him a 15 percent discount on all camera equipment he buys at the shop. Bob wants to buy a video camera for his grandparents’ anniversary. If the camera costs $800 to shop customers, what will be J.T.’s cost pre-tax?
$920
$520
$680
$120
F1S School District bought a new textbook program for its high school business classes. The district bought 50 textbooks at $10.00 each, 100 workbooks at $5.00 each, and 100 test booklets at $5.00 each. Assuming sales tax is 10 percent, how much did the district pay for the textbook program?
$1,650
$1,515
$1,500
$$1,450
According to the textbook, what is the one artistic aspect of a display that is most dependent on contrast and that can “make or break” the display?
balance
color
lighting
texture
What is the type of promotion that involves short-term activities, offers customers an incentive to make a purchase, and can be used with wholesalers, retailers, and consumers?
publicity
personal selling
advertising
sales promotion
A customer at a grocery store bought two dozen eggs at $2 a dozen, three loaves of bread at $1 each, and a box of detergent at $5. The sales tax is 5 percent, but there is no sales tax on food items. What is the customer’s total purchase cost?
$18
$12.60
$12.25
$12.00
Tilman received an invoice with a shipment of bike parts. The dating terms were 2/15 net 45. Tilman has how many days to pay the bill?
2
15
30
45
What is it called when a public relations specialist writes a positive story about a company and sends the story to the media?
sponsorship
promotion
negative publicity
press release
What is missing when a display that contains too many items, shapes, or props?
texture
focal point
contrasting colors
line direction
What are the shelves, racks, chairs, and benches in a store called?
merchandising
displays
props
fixtures
Moe found a sales promotion in his local newspaper for a $1.00 discount on next purchase of Dixon Doodles. What is the form of sales promotion?
tie-in
coupon
product placement
cooperative advertising
What is the cash drawer of a cash register?
POP
till
optical scanner
UPC
What is a transaction involving a check or currency?
cash sale
debit sale
check sale
credit sale
What is a low cost items given to consumers at a discount or for free?
premium
trade promotion
sponsorship
publicity
What are activities designed to get support for a product from manufacturers, wholesalers, and retailers?
sponsorships
trade promotions
premiums
direct marketing
What is a higher-cost product that customers earn or win through a contest?
incentive
premium
sweepstakes
rebate
What is placed in high traffic areas and promote impulse buying?
POP
PGA
UPC
UPS
What can develop a positive or negative perception of an organization in a marketplace?
publicity
sponsorship
cooperative advertising
direct marketing
What is any activity designed to create goodwill toward a business or organization?
public relations
sponsorship
direct marketing
premiums
What is created when one places items in a symmetrical manner?
formal balance
informal balance
line direction
visual merchandising
What are advertisements directed to a targeted group rather than to a mass audience?
mass marketing
direct marketing
visual merchandising
promotional selling
What is a form of nonpersonal promotion?
advertising
publicity
direct marketing
personal selling
What is manipulated when one uses color, lighting, and repetition to guide a customer’s eye?
symmetry
color contrast
balance
direction
