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Strategic Mangement - Chapters 1-3

Total questions: 20

Worksheet time: 10mins

Name
Class
Date
1.

Business strategy is defined as a

company’s plan to gain, and ___________, competitive advantage in the

marketplace.

a)

Sustain

b)

Plan

c)

Start

d)

Regain

2.

When thinking of competitive advantage,

scoring in the business world is measured by looking at what financial number?

a)

Revenue

b)

Profits (ROA or ROE)

c)

Operating profit

d)

Revenue growth

3.

What are the two “generic strategies” for

offering unique value?

a)

Offering more products or differentiation

b)

Connecting with customers or

differentiation

c)

Low cost or differentiation

d)

Low cost or Offering more products

4.

External analysis sheds light on which

parts of SWOT?

a)

Opportunities and Strengths

b)

Strengths and weaknesses

c)

Weaknesses and Threats

d)

Opportunities and Threats

5.

Internal analysis sheds light on which

parts of SWOT?

a)

Weaknesses and Opportunities

b)

Strengths and Opportunities

c)

Strengths and Weaknesses

d)

Opportunities and Threats

6.

Corporate strategy focuses on which of

the 4 strategic choices?

a)

Where to compete

b)

How to compete

c)

How to implement strategy

d)

How to develop a unique strategy for each

business unit

7.

Who identified fives forces that shape

profit-making potential of the average firm in an industry?

a)

Jeff Dyer

b)

Michael Porter

c)

Steve Jobs

d)

Mark Benioff

8.

Increased rivalry tends to squeeze profit

margins of most firms in an industry. (True/False)

a)

True

b)

False

9.

Industries with relatively standardized

products generally experience less competition and rivalry. (True/False)

a)

True

b)

False

10.

How does high growth in demand affect

rivalry?

a)

Rivalry decreases

b)

Rivalry increases

c)

Switching costs do not affect rivalry


11.

How do low exit barriers affect rivalry?

a)

Rivalry decreases

b)

Rivalry increases

c)

Switching costs do not affect rivalry

12.

When buyer price sensitivity is high,

buyers tend to exert pressure on suppliers to keep prices _____________.

a)

Low

b)

High

c)

Price sensitive buyers do not affect

suppliers’ prices

13.

If there are few sellers, but lots of

buyers, supplier bargaining power tends to be ______________.

a)

High

b)

Low

c)

Bargaining power doesn't change with number or concentration

14.

Which ONE of the following explains why a

competitor would have a hard time competing with Facebook (used as an example

in the text)?

a)

Government policy restrictions

b)

Patents

c)

Capital requirements

d)

Network effects

15.

An industry is more attractive the lower

number of substitutes there are. (True/False)


a)

True

b)

False

16.

The process it takes to transform raw

inputs into finished outputs is called the ________________.

a)

value chain

b)

firm infrastructure

c)

primary activities

d)

outbound logistics

17.

What does VRIO stand for?

a)

Viability, Reliability, Integrity, Ownership

b)

Verify, Research, Inspect, Opinion

c)

Value, Rareness, Inimitability, Organization

d)

Validate, Return, Investment, Operations

18.

Competitive advantages arise when resources or capabilities

possess which two of the four VRIO attributes?

a)

Value and organization to exploit profits

b)

Rareness and inimitability

c)

Inimitability and organization to exploit

profits

d)

Value and rareness

19.

In our economic system, people show that

a product or services holds value by ___________.

a)

Paying money for it

b)

Telling their friends about it

c)

Looking at it

20.

In 2006, how did Disney finally defend

itself from Pixar’s cutting-edge CGA capabilities?

a)

Partnering with Pixar to learn and gain a

portion of profits

b)

Creating a better CGA capability

c)

Buying Pixar

d)

By creating an even more cutting-edge

technology superior to CGA