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Business Plan

Total questions: 12

Worksheet time: 6mins

Name
Class
Date
1.

Refers to what you are selling, including all of the features, advantages and benefits that your customers can get.

a)

Price

b)

Packaging

c)

Promotion

d)

Product

2.

It shows and defines the hierarchy of the different positions in the organization.

a)

Roles and Responsibilities

b)

Form of Business Organization

c)

Organizational Structure

d)

Salary Requirements

3.

It details how the proposed business will sell its product to the target consumer.

a)

Marketing Plan

b)

Financial Plan

c)

Organizational Plan

d)

Introduction

4.

Refers to the staff and salespeople who work for your business, including yourself.

a)

Positioning

b)

Promotion

c)

Place

d)

People

5.

A set of recognized marketing tactics, which you can use in any combination to satisfy customers in your target market.

a)

Marketing Strategy

b)

Executive Summary

c)

7P's of Marketing Mix

d)

Marketing Plan

6.

This refers to where your products and services are seen, made, sold or distributed

a)

Promotion

b)

Place

c)

Positioning

d)

People

7.

It may come in the form of a sole proprietorship, a partnership, or a corporation.

a)

Roles and Responsibility

b)

Form of the Business

c)

Organizational Structure

d)

Liability of the Owner

8.

Refers to how people think and talk about you when you're not present.

a)

Positioning

b)

Promotion

c)

People

d)

Place

9.

Which of the following factors does not affect the selection of the business form?

a)

Nature of the Business

b)

Liability of the Owner

c)

Capital Requirement

d)

Marketing Strategy

10.

It refers to methods you can use to let potential customer know about your products and services.

a)

Promotion

b)

Packaging

c)

Positioning

d)

Price

11.

It must be clearly defined in order to avoid misunderstanding and overlapping of functions.

a)

Liability of the owner

b)

Organizational Structure

c)

Roles and Responsibilities

d)

Form of the Business Organization

12.

Refers to the way your product or service appears from the outside.

a)

Place

b)

Packaging

c)

Price

d)

Promotion