WorksheetsBranding
Total questions: 9
Worksheet time: 5mins
Brand identity connects
The seller to the audience
Product recognition
The audience to the target audience
Brand image give a message of "what" to the target audience:
The companies mission and voice
The companies objective
The companies mission, values and voice
The companies history
A key question to ask yourself when developing brand identity is:
What do we do better than anyone else?
What do other companies do better than us?
The colour green in branding is often associated to
Envy
Domestic animals
Nature, environment, eco-friendly
Jealousy
The colour pink in branded is often associated with:
Boldness, masculinity
Self nurture, femininity
Gender neutral, self care
Self nurture, masculinity
"Sans Serif" font (e.g. Times New Roman) is associated with:
Tradition, trustworthiness
Modernity, clear focus
New ventures, thrill seeking
Creativity, freedom
Round shapes in branding (e.g. logo design) are:
Contemporary, evokes feeling of imbalance
Associated with masculinity
Contemporary, evokes feeling of unity
Associated with tranquility
A "target audience" is identified by:
Age
Gender
Age, gender or gender neutral
Age, gender or gender neutral and common interests
Instagram and Pinterest are both examples of which type of social media marketing platform?
Verbal
Visual
Written
