Equipment and Apparel essentials to the sport itself, such as, baseball, helmet, gloves, shoes, uniforms, hats.

Events that does not involve sports which include plays, concerts and festivals.

Company's goods and services that are licensed and/or granted to an individual or group to sell its goods and services.

The action of calling something to the attention of the public especially by paid announcements

Uses various types of communication, such as, television, newspaper, magazines and social media to reach large numbers of people.

Sale taxes and parking fees, government revenue, generated from hosting an event.

Designing or developing a live themed activity, occasion, display or exhibit, such as a sport, music festival or concert to promote a product, cause, or organization.

Businesses or organizations that pay to associate their names or products with a sporting event.

All the combined impressions and experiences associated with a particular company, good, or service.