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advertising

Total questions: 14

Worksheet time: 7mins

Name
Class
Date
1.

Advertisements are to attract and persuade consumers to buy the products or services

a)

True

b)

False

2.

This is a form of print media

a)

True

b)

False

3.

_________________ includes using television and radio advertising to reach large audiences.

a)

Print media

b)

Electronic media

c)

Broadcast media

4.

Pop up advertisements , banner advertisements, floating advertisements are types of _______________.

a)

Print media

b)

Electronic media

c)

Broadcast media

5.

What technique and strategy is used in this advertisement?

a)

Emotional appeal

b)

Slogans and jingles

c)

Gifts

d)

Sponsorships

6.

What type of technique and strategy is used in this advertisement?

a)

Gifts

b)

Celebrity endorsements

c)

Emotional appeal

d)

Award labels

7.

What type of technique or strategy is used for this advertisement?

a)

Sponsorships

b)

Celebrity endorsements

c)

Emotional appeal

d)

Gifts

8.

What type of technique or strategy is used for this advertisement?

a)

Slogans and jingles

b)

Award labels

c)

Sales and discounts

d)

Gifts

9.

What type of technique or strategy is used for this advertisement?

a)

Gifts

b)

Award labels

c)

Sales and discounts

d)

Sponsorships

10.

Advertisements may NOT make the product or service cost more as the cost of advertising may be added to the price of the product.

a)

True

b)

False

11.

What is cold-calling?

a)

telephoning somebody that you do not know, in order to sell them something

b)

calling someone in cold weather to sell something

c)

calling someone to sell cold drinks

12.

Junk mail is advertising material that is sent to people who have asked for it

a)

true

b)

false

13.

a pause for advertisements during a television or radio programme is a ......

a)

commercial break

b)

commercial channel

c)

prime time

14.

A phrase used to advertise a product, or to identify a company or organisation is a ....

a)

logo

b)

slogan