NEW
Font size
WorksheetsSEM I 1.02 Quiz
Total questions: 10
Worksheet time: 10mins
One characteristic of event marketing involves promoting and selling which product or service?
Tangible product
Nonperishable item
Physical appeal
Unique experience
One of the main differences between professional and amateur athletes is that for professionals, the game is often what to the players?
Free of charge
Closed to the public
Played for enjoyment
Their occupation
Which persons help create the excitement and enthusiasm that make the games what they are?
Team owners
Spectators
Coaches
Trainers
Which is an example of promoting a sports event?
Distributing information about a NASCAR race
Delivering exercise bikes to retailers
Selling food products to a concession stand
Holding a race for a charitable organization
Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of which type of marketing?
Target
Direct
Mass
Event
A characteristic of an event is that it is produced and consumed in which situation?
By the same group of people
At the same time
During planned intervals
In unemotional ways
What has the growth of the sports industry created?
Athletic skills
Marketing trends
Physical goals
Job opportunities
What benefit does a major sporting event or popular sports attraction provide to a city?
Cultural
Political
Athletic
Economic
The National Collegiate Athletic Association and the Professional Golfers’ Association are
examples of
sanctioning bodies.
trade associations.
labor unions.
professional societies.
What do the unorganized participants in sports have that the organized participants do not
have?
Professional status
Freedom from rules
Regulated teams
Specific times to participate
