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WorksheetsCustomer Relationship Management - Marketing
Total questions: 10
Worksheet time: 2mins
What does CRM stand for?
Customer Relationship Management
Customer Relationship Marketing
Corporate Social Responsibility
Relationship with the Customer
Choose the correct definition/s of CRM?
The steps on how to attract your target market to your product
A process of ensuring customer satisfaction with a product or service.
Often happens once a year
An important factor in maintaining ongoing client relationships
What is Public Relations?
Public perception of the reputation of the PR.
A mean person
Public perception of reputation of the company
Public Relationship
CRM is a strategy for...
Managing an organization's relationship and interactions with the customers and potential customers
Managing an organization's cycle and interactions with the customers and potential customers
Managing an organization's relationship / interactions / price changes with the customers and potential customers
Managing an organization's relationship and interactions with the customers
Which of the following exemplifies CRM?
Quality and Efficiency
Less customer attention
Increased Profitability
Decrease in overall costs
What are the Do's of CMR? (Select all that applies)
Be courteous
Respect your customer
Express your Ingratitude
Take responsibility
What are the Don'ts of CRM? (select all that applies)
Give the customer your full attention
Treat customers like transactions
Ignore customer feedback
Make things complicated
What do you call the data accumulated for CRM?
Customer popsicle
Customer lifecycle
Customer business cycle
Customer circle of life
Choose the channel's where CRM may be analyzed
Marketing Materials
Feasibility Test
Social Media
Marketing Strategies
Select the benefits of CRM (select all that applies)
Real-time market data and feedback
An easy way to stalk customers
More cost for research
Customer may easily communicate with the business
