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WorksheetsBHMC2003 Quiz #7 Chapter 7 : Marketing PR
Total questions: 10
Worksheet time: 11mins
1._____ is the management function that evaluates public attitudes, identifies the policies and procedures of an organization with the public interest, and executes a program of action to earn public understanding and acceptance.
image advertising
public relations
corporate advertising
public administration
public offering
1.Which of the following statements describes an advantage of the use of marketing public relations (MPR)?
1.The effectiveness of MPR can be easily measured.
It is easy to tie slogans with MPR activities.
MPR breaks through the clutter.
The use of MPR guarantees a specific media time and place.
MPR helps in increasing control over media.
1.Which of the following is a disadvantage of using MPR?
It does not contribute to a company's ROI.
It lacks credibility.
It fails to support advertising programs.
It rarely influences opinion leaders and trendsetters.
It does not guarantee media time and space.
1.According to Cutlip and colleagues, which of the following is the first step to developing a public relations plan?
Hold programs to handle PR problems
Develop plans for handling PR problems.
Define PR problems.
Take actions to counter PR problems.
Evaluate the programs taken to counter PR programs.
One of the most critical external publics is the _____, which determine what a person will read in newspapers or online, or see on TV, and how this news will be presented.
supplier
customer
government
media
investor
An international football player invites the media to hear his decision to retire from professional football. In front of a live audience, he announces his decision and explains his future plans as well. Which of the following public relations tools is illustrated in this scenario?
community involvement.
social networking
exclusives
press conference
press release
A _____ is a publicity piece produced by publicists so that stations can air it as a news story.
video news release
celebrity branding
spilt-run test
news mnemonic
dramatization ad
Which of the following is the best example of corporate advertising?
Saturn Inc.'s use of a popular actress as a spokesperson
Mars and Gray promoting its concern for the environment
Crest Golf's signing of pro-golfer Bryan Raymond as a spokesperson
W&W conducting a contest to choose a new color for their candies
Haven Funeral Home giving out free calendars to all of its clients
_____ is a major form of corporate advertising that addresses social, business, or environmental issues.
image advertising
aerial advertising
advocacy advertising
event sponsorship
trade promotion
McDonald's sponsorship of the Ronald McDonald House, where families of hospitalized children can stay free of charge, is an example of
advocacy advertising
cause-related marketing
publicity.
advertorial marketing.
transactional marketing
