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Worksheetsmarketing management product by Bhavneet
Total questions: 10
Worksheet time: 5mins
In which stage of the product life cycle is advertising and promotion aimed at retaining existing customers and persuading customers to switch from competitor products?
introduction
growth
maturity
decline
at which stage of PLC does advertising starts to aim the awareness building among the audience
introduction
maturity
growth
decline
full marketing campaign in small number of representative cities is a characteristic of
standard TM
CONTROLLED TM
SIMULATED TM
-----------------------is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory
franchising
licensing
branding
leasing
when a new brand is launched in the existing product line it is
line extension
brand extension
newbrand
multibrands
------------------------------------------packaging is used for bulk handling and warehouse support
primary
secondary
tertiary
protected trademarks used as common category identifiers are called
cobrands
trademarks
patents
generic brands
------------------------- refers to the extra push provided by the brand name if used on a product /product category
brand power
brand position
brand equity
brand image
Which of the following is NOT an element of 'brand identity'?
logo
delivery options
corporate color scheme
name
in which of these products will the marketers needs to add 'use by' date
a pack of tomatoes
an egg mayo sandwich
a large bag of dog biscuits
non
