WorksheetsSEM II 2.09 Quiz
Total questions: 12
Worksheet time: 12mins
Many businesses coordinate a wide variety of promotional activities, such as advertising, special events, and displays, in order to accomplish which goal?
Reach a large audience
Maintain appearances
Spread out promotional funds
Keep employees occupied
When should sports or event organizers consider hiring a promotional agency?
Before corporate sponsors have been secured.
After a small event has established a positive reputation.
If a large event is scheduled in many cities over time.
Hiring additional personnel to oversee promotional efforts.
A business that uses advertised specials to attract customer interest should use displays to accomplish which action?
Reinforce interest
Increase interest
Overcome interest
Displace interest
A business made $2.5 million in sales this year and estimates a 5% increase in sales for the coming year. If the company allocates 10% of expected sales for promotional activities, how much would be allocated for next year's promotion?
$255,000
$250,000
$262,500
$265,500
What is the primary factor that marketers must consider when allocating funds to the promotional budget?
Inventory levels
Promotional mix
Size of the organization
Corporate accounting system
Marketers often develop and publish a promotional calendar of events in order to use it in which manner?
Policy guide
Advertising tool
Operating system
Pricing document
A business coordinates its advertising, visual merchandising, and special events in order to accomplish which goal?
Develop policies
Forecast sales
Improve relations
Attract customers
A small start-up that sells its products to other businesses might consider allocating a large portion of its promotional budget to which activity?
Personal selling
Publicity
Research
Advertising
Which component might a business lose if it fails to inform its employees about the goods and services being promoted?
Sales
Basics
Image
Credit
When preparing promotional budgets, a guideline to follow is to keep them flexible due to budgets serve as which component?
Techniques
Concepts
Objectives
Forecasts
Which is an example of coordinating promotional activities?
Members of the distribution channel share advertising costs.
A famous athlete endorses a product in television and magazine ads.
A business develops an annual schedule for window displays.
A business advertises a product and mails free samples to consumers.
For which situation might a business decide to increase the percentage of net sales allocated to its promotional budget?
Radio stations are charging more.
Competitors are spending more.
Suppliers want more coverage.
Consumers want more coupons.
