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WorksheetsSEM I 2.06A Vocabulary
Total questions: 9
Worksheet time: 9mins
Research technique in which information is gathered from people through the use of surveys or questionnaires.
Personal Interviews
Survey Method
Observation Method
Internet Survey
Involves questioning people face-to-face. Often conducted in central locations.
Personal Interviews
Mail Interview
Telephone Interview
Internet Interview
Involves eight to twelve people who are brought together to evaluate a product, design, or strategy under the direction of a skilled moderator
Telephone Interview
Focus Group Interview
Observation Method Interviews
Internet Survey
Quick, efficient, and relatively inexpensive. Disadvantage: some people are unwilling to participate
Survey Method
Personal Interview
Telephone Interview
Internet Survey
– Relatively inexpensive way to reach a large audience. Respondents are generally honest and find this type of survey less intrusive.
Mail Survey
Internet Survey
Telephone Survey
Observation Survey
Includes wide-open polls, anybody-can-answer polls, invitation-only surveys, password protected research sites, and Internet – based panels.
Observation Method
Experimental Method
Internet Survey
Focus Group Interview
A research technique in which the actions of people are watched and recorded either by cameras or observers.
Internet Survey
Mail Survey
Personal Interview
Observation Method
A researcher who poses as a customer
Experimental Shopper
Identified Shopper
Mystery Shopper
Focus Group Shopper
A research technique that combines natural observation with personal interviews to get people to explain buying behavior.
Point-of-Sale Research
Experimental Method Research
Focus Group Research
Personal Interview Research
