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WorksheetsSEM I 3.04 Quiz
Total questions: 14
Worksheet time: 14mins
Which is most likely to be visible to search engine spiders?
Flash files
Java applets
HTML text
Images
Which is an example of online advertising?
Providing information
Giving away gifts
Sponsoring a website
Hosting chat rooms
Sports or event industries often use the electronic media to obtain which goal?
Conduct worldwide research
Encourage athletes to participate
Motivate customers to buy
Attract advertising support
Which promotion option enables marketers to target specific groups of customers, so that they can focus their promotional efforts to get the best results?
Advertising
Publicity
Sales promotion
Direct marketing
A business places a matrix on a promotional sign that potential customers can scan with their smartphones. After scanning the matrix, potential customers have digital coupons in their smartphones which they use to obtain discounted products at the point of purchase. This form of mobile advertising involves the use of which feature?
Receipt verification applications
Cable-network tags
Quick-response codes
Reverse-messaging features
Which is an effective design technique that adds a personal touch to direct mail?
Addressing the recipient as “Current Resident” on the mailing label
Placing the return address at the bottom of the envelope
Stamping “Open Now” in neon pink on the back of the envelope
Using a font that looks like handwriting in the address section of an envelope
Which statement regarding campaigns of direct mail marketing is true?
They should contain detailed data.
They should include a call to action.
They are easy to track.
They are highly cost efficient.
Which type of sports or event businesses would most likely place a banner advertisement on a ski resort’s website?
Snowboard retailer
Shoe manufacturer
Cross-training equipment distributor
Rock-climbing boot retailer
A tire producer is most likely to advertise its products on a website that interests which group?
Auto racing enthusiasts
Tennis fans
Fitness trainers
Marathon runners
To attract fans to their websites, professional sports organizations, media outlets, and entrepreneurs offer online simulations that allow fans to build their own sports teams and compete against other fans. What is this growing industry?
Online exchange
Game works
Data interchange
Fantasy sports
How does a professional sports team earn revenue when it permits games to appear on television?
Promoting the games on its website
Selling broadcast rights
Sponsoring charitable events
Participating in merchandising programs
Currently, which mobile advertising strategies have been most successful?
Rich media
Text message with coupon
Cross-platform campaign
Banner ad campaign
Which is a characteristic of most online banner advertisements?
Productive
Restrictive
Selective
Interactive
To generate excitement about its newly remodeled facilities, the plans of Wilmer Hotel are to send advertising messages to past guests via their cell phones. Each message will contain a brief video showcasing new features and services that the hotel offers. Which type of mobile messaging service should Wilmer use?
Complex messaging services (CMS)
Short messaging services (SMS)
Multimedia messaging services (MMS)
Digitized messaging services (DMS)
