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SEM I 3.04 Quiz

Total questions: 14

Worksheet time: 14mins

Name
Class
Date
1.

Which is most likely to be visible to search engine spiders?

a)

Flash files

b)

Java applets

c)

HTML text

d)

Images

2.

Which is an example of online advertising?

a)

Providing information

b)

Giving away gifts

c)

Sponsoring a website

d)

Hosting chat rooms

3.

Sports or event industries often use the electronic media to obtain which goal?

a)

Conduct worldwide research

b)

Encourage athletes to participate

c)

Motivate customers to buy

d)

Attract advertising support

4.

Which promotion option enables marketers to target specific groups of customers, so that they can focus their promotional efforts to get the best results?

a)

Advertising

b)

Publicity

c)

Sales promotion

d)

Direct marketing

5.

A business places a matrix on a promotional sign that potential customers can scan with their smartphones. After scanning the matrix, potential customers have digital coupons in their smartphones which they use to obtain discounted products at the point of purchase. This form of mobile advertising involves the use of which feature?

a)

Receipt verification applications

b)

Cable-network tags

c)

Quick-response codes

d)

Reverse-messaging features

6.

Which is an effective design technique that adds a personal touch to direct mail?

a)

Addressing the recipient as “Current Resident” on the mailing label

b)

Placing the return address at the bottom of the envelope

c)

Stamping “Open Now” in neon pink on the back of the envelope

d)

Using a font that looks like handwriting in the address section of an envelope

7.

Which statement regarding campaigns of direct mail marketing is true?

a)

They should contain detailed data.

b)

They should include a call to action.

c)

They are easy to track.

d)

They are highly cost efficient.

8.

Which type of sports or event businesses would most likely place a banner advertisement on a ski resort’s website?

a)

Snowboard retailer

b)

Shoe manufacturer

c)

Cross-training equipment distributor

d)

Rock-climbing boot retailer

9.

A tire producer is most likely to advertise its products on a website that interests which group?

a)

Auto racing enthusiasts

b)

Tennis fans

c)

Fitness trainers

d)

Marathon runners

10.

To attract fans to their websites, professional sports organizations, media outlets, and entrepreneurs offer online simulations that allow fans to build their own sports teams and compete against other fans. What is this growing industry?

a)

Online exchange

b)

Game works

c)

Data interchange

d)

Fantasy sports

11.

How does a professional sports team earn revenue when it permits games to appear on television?

a)

Promoting the games on its website

b)

Selling broadcast rights

c)

Sponsoring charitable events

d)

Participating in merchandising programs

12.

Currently, which mobile advertising strategies have been most successful?

a)

Rich media

b)

Text message with coupon

c)

Cross-platform campaign

d)

Banner ad campaign

13.

Which is a characteristic of most online banner advertisements?

a)

Productive

b)

Restrictive

c)

Selective

d)

Interactive

14.

To generate excitement about its newly remodeled facilities, the plans of Wilmer Hotel are to send advertising messages to past guests via their cell phones. Each message will contain a brief video showcasing new features and services that the hotel offers. Which type of mobile messaging service should Wilmer use?

a)

Complex messaging services (CMS)

b)

Short messaging services (SMS)

c)

Multimedia messaging services (MMS)

d)

Digitized messaging services (DMS)