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WorksheetsSports Marketing Review Chap 1
Total questions: 15
Worksheet time: 5mins
Demographics is...
Involves the locations and methods used to make products available to customers
Common characteristics of a group, such as age, marital status, gender, and income level
Describes how a business blends the four marketing elements of product, distribution, price and promotion
Using sports to market a product
Discretionary income is...
The amount customers pay for products
Influencing how people choose to spend their time and money on entertainment
Amount of money individuals have available to spend after paying for the necessities of life and other fixed expenses
The number of viewers a program attracts
Distribution is...
Involves the locations and methods used to make products available to customers
What a business offers to satisfy needs
Some type of performance that people are willing to spend their money and spare time watching
The creation and maintenance of satisfying exchange relationships
Entertainment is...
Ways to make customers aware of products and encourage them to buy
The number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer
Using sports to market products
Some type of performance that people are willing to spend their money and spare time watching
Entertainment marketing is...
Using sports to market products
The number of viewers a program attracts
Influencing how people choose to spend their time and money on entertainment
The creation and maintenance of satisfying exchange relationships
Gross Impression is...
Describes how a business blends the four marketing elements of product, distribution, price and promotion
The number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer
Ways to make customers aware of products and encourage them to buy
Amount of money individuals have available to spend after paying for the necessities of life and other fixed expenses
Marketing is...
Involves the locations and methods used to make products available to customers
What a business offers customers to satisfy needs
The creation and maintenance of satisfying exchange relationships
Ways to make customers aware of products and encourage them to buy
Marketing Mix is...
Describes how a business blends the four marketing elements of product, distribution, price and promotion
Influencing how people choose to spend their time and money on entertainment
The amount customers pay for products
What a business offers customers to satisfy needs
Price is...
Some type of performance that people are willing to spend their money and spare time watching
Influencing how people choose to spend their time and money on entertainment
What a business offers customers to satisfy needs
The amount customers pay for products
Product is...
Ways to make customers aware of products and encourage them to buy
What a business offers customers to satisfy needs
The number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer
The amount customers pay for products
Promotion is...
Common characteristics of a group, such as age, marital status, gender, and income level
Influencing how people choose to spend their time and money on entertainment
The number of viewers a program attracts
Ways to make customers aware of products and encourage them to buy
Ratings is...
The number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer
The number of viewers a program attracts
Ways to make customers aware of products and encourage them to buy
The amount customers pay for products
Sports Marketing is...
Using sports to market products
Describes how a business blends the four marketing elements of product, distribution, price and promotion
Involves the locations and methods used to make products available to customers
Common characteristics of a group, such as age, marital status, gender, and income level
3 of the 4 are parts of the seven core standards of marketing... Which one is NOT associated with the core standards of marketing?
Channel Management
Pricing
Marketing Information-Management
Selling
All of them are associated with the seven core standards of marketing....
3 of the 4 are parts of the seven core standards of marketing... Which one is NOT associated with the core standards of marketing?
Product/Service Management
Promotion
Market Planning
Marketing Core
All of them are associated with the seven core standards of marketing....
