WorksheetsPromotion & Selling Review
Total questions: 16
Worksheet time: 16mins
A set of principles regarding right and wrong behaviour .....
Legislation
Publicity
Laws
Ethics
When the total market is subdivided into groups of people who share one or more common characteristics ....
Market Research
Market Segmentation
Target Marketing
Secondary Target Market
The development of long-term relationships with individual customers ...
Relationship Marketing
Publicity
Loyalty Scheme
Rewards Program
When products that are the same or similar are made to appear different and/or better than those of their competitors ...
Product Endorsement
Product Differentiation
Product Placement
Product Positioning
The inclusion of advertising in entertainment ...
Product Differentiation
Product Placement
Product Positioning
Product Endorsement
The creation of a product image compared with the image of competing products ...
Product Positioning
Product Differentiation
Product Endorsement
Product Placement
The group of customers to whom the business intends to sell a product ...
Market Segmentation
Publicity
Target Market
Fair Trade
The four P's of product promotion are ...
Product - Place - Promotion - Patience
Price - Promotion - Product - Preview
Place - Preview - Promotion - Patience
Product - Price - Place - Promotion
The subset of the market on which a specific product is focused is a ...
Market Subset
Target Market
Market Segmentation
Niche Market
Which of the following is NOT a technique of misleading advertising ...
Exaggerated Claims
Vague Statements
Free Products
Special Offers
Which piece of legislation makes false and misleading advertising illegal?
The Competition and Consumer Act, 2010
The financial Services Reform Act, 2001
The Future of Financial Advice Legislation
National Consumer Protection Act, 2009
the unique shape of a Coca-Cola bottle is an example of ...
Product Promotion
Product Enhancement
Product Differentiation
Product Development
BHP buys time on National television to promote its work within the Australian community.
Which type of advertising does this best reflect?
E-Marketing
Telemarketing
Mass Marketing
Social Media Advertising
A salesperson communicates directly with a potential customer in-store.
Which form of promotion is this called?
Indirect Selling
Personal Selling
Door to Door Selling
Communication Selling
A famous celebrity appears in a series of television advertisements for large supermarket chain.
Which form of promotion is this?
Publicity
Sponsorship
Sales Promotion
Product Endorsement
The general manager of sales at Origin Energy Limited conducts a comparison of planned sales against actual sales for 2018.
What is this process called?
Assessing Selling Techniques
Evaluating Selling Techniques
Monitoring Selling Techniques
Determining Selling Techniques
