NEW
Font size
WorksheetsBE Unit 5 5.03/04 Test
Total questions: 20
Worksheet time: 3600secs
A logo is a brand’s
Promise
Identifying Mark
personality
catchphrase
Brand promise connects to customers on a
intellectual
social
logical
emotional
I’m lovin’ it” is one of McDonald’s famous brand
slogans.
logos.
promises.
touch points.
Which of the following is a true statement about brand promise:
It is explained solely through advertising.
It decreases brand awareness.
It is not usually stated in words.
It is the same thing as brand logo.
Which of the following is a benefit of brand promise:
It increases the company’s market share.
It attracts employees to the company.
It allows the company to pay higher salaries.
It allows the company to stand out from the competition.
Brand promise helps to increase brand awareness and brand
loyalty.
personality. value.
character.
How does brand promise affect employees?
It creates their job descriptions.
It gives them a common goal.
It increases their bonuses.
It creates additional pressure on their jobs.
When a customer sees a news story on television about a certain company or brand, it’s an
brand promise.
advertisement.
touch point.
slogan.
Which of the following is considered a pre-sale touch point:
Advertising
Interaction with a salesperson
Installation
Shipping/Delivery
During-the-sale touch points should be designed to
get the customer’s attention.
resolve any problems the customer has with the product.
show the customer what benefits the brand offers.
reinforce that the customer is making the right buying decision
Which of the following is an example of a post-sale touch point:
The product itself
Customer loyalty program
Advertising
Publicity
Which of the following is a true statement regarding touch points:
A business must prioritize which touch points to focus on.
There are about 12 touch points for any given brand.
Pre-sale touch points are more important than post-sale touch points
Every brand has the same touch points.
A certain electronics brand portrays the characteristics of youth, energy, and hopefulness. This is an example of
business environment.
corporate culture.
. brand promise.brand personality.
brand personality.
A certain company values creativity and encourages this trait among its employees, affecting how its brand promise is carried out. This factor is called
advertising.
corporate culture.
branding.
brand awareness.
The most important factor in carrying out brand promise is
business environment.
corporate culture.
employees.
brand personality.
The benefit that a brand promises to its target customers must be
important to them.
tangible.
of monetary value.
approved by the government.
Customers are more likely to be loyal to brands that they feel
have the best touch points.
create the most memorable slogans.
have the best logos.
share their values and beliefs.
The easiest way to learn your company’s brand promise is to
make an educated guess.
ask your manager or supervisor.
look on the website.
talk to your coworkers.
You can recognize a true brand promise if it
is authentic and credible.
is tied to features and product specifications.
relates to just the business’s marketing activities.
demonstrates the similarities between the brand and its competitors.
When it comes to brand promise, employees should
memorize the business’s slogan.
go about their tasks as usual.
incorporate it into all of their daily activities.
verbalize it to every customer.
