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WorksheetsBusiness Public Image
Total questions: 16
Worksheet time: 11mins
Positive business public image helps a business in what way?
Stand out from the crowd
Become a brand that people remember
Gaining loyal customers and keeping employees
All of the above
True or False Business public image is linked to a business's reputation?
True
False
What must businesses ensure they do to in order to not damage their public image?
Advertise frequently and using large amounts of revenue
Promote their business through gimmicks
Be honest and consistent about what they do
Have a celebrity as the face of their brand
Describe two ways that businesses benefit from being socially responsible.
There are a number of ways in which a business can improve its public image. One of them is using 'green gifts'. What are 'green gifts'?
Branded reusable shopping bags, water bottles etc
Sustainable cars
Items that are donated to environmental groups
Corporate sponsorship is a (a) relationship where two parties make an economic exchange.
An example of a negative result of corporate sponsorship is known as the
The tennis cup tampering scandal
The Ball tampering scandal
The Sanitarium scandal
The Australian cricket scandal
Which of the following best describes the advantages of corporate sponsorship?
Increases sales, expansion overseas, increased publicity
Higher market share, competitive advantage
More visible brand, increased positioning of the brand and publicity
True or False. When a customer uses a business that they share the same values with, they are more likely to return to that business
True
False
True or False. Realistically businesses do not need to be aware of how they impact the environment if they want to maintain a positive public image.
True
False
Volkswagen engaged in practices that impacted their reputation and business. What were the two main consequences of the emissions scandal?
Bad publicity
Loss of profits
Legal action including fines
Loss of public confidence in the company
Which of the following practices may impact negatively on a business's public image?
Lack of sustainable practices
Misleading advertising
Animal testing on products
All of the above
How does effective customer service benefit a business's public image?
Higher rate of returning customers
Word of mouth promotion
Allows a business to expand internationally
Increased product range
What is the main aim of corporate sponsorship?
To increase brand awareness
To create an image transfer, good public image of the event is linked to the business
To create sales opportunities in a wider range of markets, domestically and overseas.
I understand the concept of business public image and have example case studies I can refer to.
I got this!
I think my understanding is average
I have some work to do!
What is business public image?
Describe some of the benefits of the relationship show in the advertisement.
