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WorksheetsUnderstanding SWOT Analysis Concepts
Total questions: 15
Worksheet time: 8mins
What does a SWOT analysis assess?
Only external factors affecting a business
Strengths, Weaknesses, Opportunities, and Threats
Financial performance over time
Internal marketing strategies
Which of the following is an internal factor in a SWOT analysis?
Competitor actions
Government regulations
Staff expertise and skills
Market trends
A café owner notices a growing trend of customers seeking plant-based menu options. In a SWOT analysis, this would be classified as:
A strength
A weakness
An opportunity
A threat
Sarah runs a small online clothing boutique. She identifies that her business has strong social media engagement but limited warehouse space for stock. In her SWOT analysis, these factors would be categorised as:
Strength and weakness
Opportunity and threat
Strength and opportunity
Weakness and threat
A local bakery is facing increased competition from a new bakery chain opening nearby. In a SWOT analysis, this would be classified as:
A strength
A weakness
An opportunity
A threat
Which of the following would be considered a strength in a SWOT analysis for a tech company?
High employee turnover
Strong brand reputation
Economic recession
New market regulations
In a SWOT analysis, which of the following is an example of an opportunity?
Declining market share
New technological advancements
High production costs
Poor customer service
A company identifies that its outdated technology is affecting its productivity. In a SWOT analysis, this would be classified as:
A strength
A weakness
An opportunity
A threat
Which of the following is an external factor in a SWOT analysis?
Company culture
Employee skills
Economic trends
Internal processes
A business has a unique product that no competitors offer. In a SWOT analysis, this would be classified as:
A strength
A weakness
An opportunity
A threat
Which of the following would be considered a threat in a SWOT analysis for a retail store?
High customer satisfaction
New competitors entering the market
Strong supplier relationships
Innovative product line
In a SWOT analysis, which of the following is an example of a weakness?
Expanding market
Limited financial resources
Strong leadership team
Favourable government policies
A company is considering expanding into a new international market. In a SWOT analysis, this would be classified as:
A strength
A weakness
An opportunity
A threat
Which of the following is an example of a strength in a SWOT analysis for a manufacturing company?
High production costs
Efficient supply chain
Economic downturn
New environmental regulations
A business identifies that its customer base is highly loyal. In a SWOT analysis, this would be classified as:
A strength
A weakness
An opportunity
A threat
