One who believes in following tradition and having reverence for authority; favors more limited and local government, less government regulation of markets, and more social conformity to traditional norms and values

One who is open to allowing the government to flexibly expand beyond established constraints; favors more government regulation of business and support for social welfare but less regulation of private social conduct

This group has a high regard for civil liberties; oppose censorship, want lower taxes, and dislike government-imposed morality; conservative on economic issues and more liberal on moral and social issues.

a belief in the fundamental worth and importance of the individual

Capitalistic economy in which competition is allowed to flourish with minimum of government interference; voluntary exchange; the act of buyers and sellers freely and willingly engaging in market transactions

"Nor shall any State deprive any person of life, liberty, or property, without due process of law ..." is found in the

"... Nor deny to any person within its jurisdiction the equal protection of the laws." is found in the

a government that is kept under control by law, by checks and balances, and the separation of power

the principle of a government that establishes laws that apply equally to all members of society and prevents the rule and whims of leaders who see themselves as above the law (all leaders must follow the same laws as other citizens)

a comprehensive and mutually consistent set of ideas; it is not just one idea or opinion but is a pattern of beliefs about politics, policy, or the government that an individual holds

concerns or policies that are viewed in the same way by people with a variety of ideologies

concerns or policies that create a sharp divide amongst the public

the process by which one develops political beliefs is known as

a poll of voters immediately after they have left the polling station; public opinion surveys used by major media pollsters to predict electoral winners with speed and precision

a group of people surveyed that was selected at random; helps ensure the accuracy of a poll

an interactive marketing technique, most commonly employed during political campaigning, in which an individual or organization attempts to manipulate or alter prospective voters' views under the guise of conducting an opinion poll

a variation of random sampling; the population is divided into subgroups and weighted based on demographic characteristics of the national government

a shift in support to a candidate or position holding the lead in public opinion polls and therefore believed to be endorsed by many people; the more "popular" a candidate is, the more likely others will begin to support them

The degree to which an issue is important to a particular individual or group; the intensity of belief