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The 7 Functions of Marketing

Total questions: 20

Worksheet time: 10mins

Name
Class
Date
1.

Name that function: Planning ways to cover cost and reach the desired profit margin.

a)

Pricing

b)

Promotion

c)

Selling

d)

Financing

e)

Marketing Information Management

2.

Name that function: Gathering information about what consumers want in order to make informed business decisions.

a)

Financing

b)

Pricing

c)

Distribution

d)

Marketing Information Management

e)

Product Service Management

3.

Name that function: Designing, producing, maintaining, and improving products or services to meet changing needs and wants.

a)

Marketing Information Management

b)

Financing

c)

Pricing

d)

Product/Service Management

e)

Distribution

4.

Name that function: Moving products from the producer to the consumer.

a)

marketing information management

b)

financing

c)

pricing

d)

product service management

e)

distribution

5.

Name that function: Reminding customers about your products through advertising activities such as social media marketing, commercials and billboards.

a)

marketing information management

b)

financing

c)

promotion

d)

product service management

e)

distribution

6.

Name that function: What the consumer pays based on expenses, consumer demand and profit margin.

a)

financing

b)

pricing

c)

promotion

d)

product service management

e)

selling

7.

Name that function: One on one contact to help customers make informed business decisions.

a)

marketing information management

b)

financing

c)

selling

d)

distribution

e)

product service management

8.

Name that function: Collecting surveys from college campuses on fashion likes and dislikes.

a)

selling

b)

promotion

c)

product service management

d)

distribution

e)

marketing information management

9.

Name that function: Ending amount charged with .99 to give the illusion of savings while still maintaining profit margins.

a)

Marketing information management

b)

Financing

c)

Pricing

d)

Promotion

e)

Product service management

10.

Name that function: Negotiating payment terms with textile companies to allow for more time to pay for the goods you purchase.

a)

Financing

b)

Pricing

c)

Promotion

d)

Product/service management

e)

Distribution

11.

Name that function: Using UPS or FedEx to deliver items ordered online to a customers residence.

a)

Product Service Management

b)

Distribution

c)

Marketing information management

d)

Selling

e)

Promotion

12.

Name that function: Improving the quality of your shoes based on customer feedback to improve sales and reputation.

a)

Pricing

b)

Promotion

c)

Marketing information management

d)

Product service management

13.

Name that function: Sponsoring a local football team by purchasing a banner advertisement on the field to give back and boost your image in the community.

a)

Pricing

b)

Promotion

c)

Product service management

d)

Marketing information management

e)

Selling

14.

Name that function: Educating customers on the features and benefits on the newest cell phone.

a)

Promotion

b)

Pricing

c)

Product service management

d)

Marketing information managment

e)

Selling

15.

Name that function: Shipping products from China, to the east coast and arranging for a trucking company to deliver products to stores throughout the country.

a)

Product service management

b)

Marketing information management

c)

Promotion

d)

Selling

e)

Distribution

16.

Name that function: Evaluating sales data to eliminate products that are not selling well.

a)

Product service management

b)

Marketing information management

c)

Distribution

d)

Promotion

e)

Selling

17.

Name that function: Offering a 25% discount to drive sales during the busy holiday season.

a)

Pricing

b)

Promotion

c)

Selling

d)

Marketing information management

18.

Name that function: Offering a payment plan to credit worthy customers to purchase a travel trailer.

a)

Financing

b)

Distribution

c)

Selling

d)

Promotion

19.

Name that function: Placing a huge dancing gorilla with a sale sign on the street corner near your location.

a)

Distribution

b)

Selling

c)

Promotion

d)

Product service management

e)

Marketing information management

20.

Name that function: Charging more for highly sought after pair of shoes.

a)

Pricing

b)

Financing

c)

Promotion

d)

Selling