Free Printable Marketing 1.01/1.02

Worksheets

Marketing 1.01/1.02

Total questions: 18

Worksheet time: 14mins

Name

Class

Date

What is Marketing?

matches up producers with consumers

is a company that is out of business

How many marketing functions exist?

Selling is a marketing function

True

False

Product-Service Management is a marketing function

False

True

Marketing Planning or Research is a marketing function

False

True

Pricing is a marketing function

True

False

Channel Management or Distribution is a marketing function

True

False

Market-Information Management is a marketing function

False

True

Demographics are a market segmentation

False

True

10.

Psychographics are a market segmentation

True

False

11.

Geographics are a market segmentation

False

True

12.

What is a target market?

a store

a group of consumers who are alike

13.

Booking hotel rooms for vacationers is an example of __________ marketing.

service

benefit

feature

sports

14.

What type of duties do customer-service professionals often perform?

Receiving shipments

Handling complaints

Paying invoices

Preparing ads

15.

What marketing career involves determining why customers do what they do?

Marketing research

Sales

Distribution/Warehousing

Advertising

16.

Kwacky Kwackers needs a new package design for its crackers. What marketing professional would be responsible for creating the new package?

Channel management

Advertising

Product management

Marketing research

17.

What is at the center of all marketing activities?

Communication

Purchasing

Technological know-how

Math

18.

What marketing career involves catching customers' attention, informing them of products and persuading them to buy?

Product management

Public relations

Advertising

Marketing research

Reset

Marketing 1.01/1.02

Total questions: 18

Worksheet time: 14mins

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