NEW
Font size
WorksheetsMarketing Functions
Total questions: 17
Worksheet time: 9mins
There are how many marketing functions?
6
-6
8
4
Which of the following best summarizes the definition of marketing?
Processes for Creating
Processes for Communicating
Processes for Delivering
All the above
True or False. It is best if a company tries to target every possible customer.
False
True
Product/_______ management is all about controlling and managing products.
Service
Server
Supply
None of the above
Product/Service management also...
Generates new product ideas
Improves products
Removes products
All the above
Marketing info management can best be described as what?
Collecting products
Evaluating it's channel management
Maximizing revenue
None of the above
The pricing function is best described as
Maximizing revenue
Meeting perception
Both maximizing and meeting perception
None of the answers
Getting the products into the customers' hands is which function?
Pricing
Selling
Channel Management
Promotion
Informing and persuading a customer to buy a product is which function?
Selling
Product Service
Pricing
None of the above
Responding through planned, personalized communication is considered which function?
Promotion
Product/Service
Selling
None of the above
Companies must offer products that customers ______ and _____
want/need
like/dislike
sell/buy
All the above
Information management does what for a company?
Increase guessing
Push away customers
Create unsatisfied customers
Predict the future
Pricing affects....
How a product will sell
How much profit a company makes
Controls perception of value
All the above
True or False. Price is directly impacted by supply and demand of a product.
True
False
In the notes which product was used as a supply and demand example?
Orange juice
Ps3
Zune
Wendy's
Promotion is important because it....
tells customers about products
generates demand
creates a brand image
all the above
True or False. Promotion benefits businesses, customers, and society.
False
True
