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WorksheetsSEM 1 1.07 & 1.08
Total questions: 15
Worksheet time: 8mins
Mask Co. set up a hospitality tent outside the Olympics arena. Its goal was to encourage patrons to view it as an Olympics sponsor even though it had NOT paid sponsorship fees. This is an example of which type of marketing?
Target
Ambush
Direct
Internet
Approx. 85% of season ticket holders for a sports organization live or work within two hours of the home playing field of the team. What factor motivates the decision to buy season tickets?
The design & layout of the venue.
The geographic location of the stadium.
The unpredictable performance of the team.
The sense of loyalty to the coach of the team.
Making the customer feel important & in charge is a good way to handle which type of difficult customer?
Domineering or superior
Disagreeable
Slow or Methodical
Suspicious
The action taken by the salesperson in handling customer complaints should be based on which action?
Solutions available within the policies of a business
Attitude of customers toward the salesperson
Amount of time required to solve the problem
Opinion of the salesperson about the customer
Info. about sponsorship, cost, marketing opportunities, and audience demographics appearing together is an example of which situation?
Provided to ambush marketers
Inclusion in a sponsorship proposal
Inclusion in event programs
Provided in the city hosting the event
The hostess very nicely received a reservation request from Mrs. Jones for 8 people. The hostess also stated that the restaurant will provide only one check for parties of 8 or more. Mrs. Jones shared her dissatisfaction with this situation. What is the major area of concern for this complaint about the restaurant?
prices
policy
product
personnel
NASCAR fans demonstrate which activity when they list the sponsors featured on the car or clothing of their favorite driver?
ambush marketing
sponsorship clutter
public service
brand recognition
"I think I will wait until Saturday to download a movie," is a statement that BEST characterizes which type of customer?
disagreeable
domineering or superior
dishonest
slow or methodical
The relationship between a sponsor and a sports entity is often described as which type?
A merger
A partnership
A buyout
A takeover
Customers who seem to disagree, question, or look for error in almost everything & everybody are which type of customers?
argumentative
domineering
insulting
dishonest
A high school basketball team participated in the state championship game last year. It did NOT participate in the play-off games this year. This is an example of which sports or event product?
inconsistent
perishable
tangible
consistent
If Coca-Cola is the only soft-drink sponsor of a person's favorite team, the role of Coca-Cola exemplifies which type of sponsor?
dynamic
large business
sole
exclusive
What should an employee do to determine whether or not the complaint of a customer is justified?
Ask a supervisor
Restate the complaint
Take immediate action
Investigate the problem
"I would like to have that in writing before I give you my money"; this statement best describes which type of customer?
dishonest
suspicious
disagreeable
slow or methodical
A good way for salespersons to prevent customer complaints is to perform which action?
Accurately determine each need of a customer.
Show customers high-priced products.
Pressure customers to buy quality products.
Ask the customer a lot of personal questions.
