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Introduction to Marketing

Total questions: 20

Worksheet time: 10mins

Name
Class
Date
1.

Is tangible

a)

Service

b)

air

c)

Product

2.

Involves a task such as cooking a hamburger or a haircut

a)

Product

b)

Service

c)

Both product and service

3.

Product, Place, Price, and Promotion are also called

a)

A lot of P's

b)

Market segmentation

c)

4 P's

4.
Which of the following is NOT one of the 4Ps?
a)
Product
b)
Packaging
c)
Place
d)
Price
5.
Which key word best describes the phrase "intangible products"
a)
Good
b)
Item
c)
Service
d)
Thing
6.
What is not part of the marketing mix (the 4Ps)?
a)
Product
b)
Person
c)
Price
d)
Promotion
7.
How the consumer gets the product
a)
Place
b)
Price
c)
Promotion  
d)
Sales strategy
8.
When you see an advertisement for a store and decide to shop there, which element of the marketing mix has succeeded? 
a)
presentation
b)
product
c)
place
d)
promotion
9.

Choosing what to make and sell is which one of the 4P's?

a)

Place

b)

Product

c)

Price

d)

Promotion

10.

How does marketing help consumers?

a)

Lowers prices due to competition

b)

Increases prices

c)

Less options

11.

What does utility mean?

a)

Amount

b)

Value added

c)

Where to go

12.

A product or service value is increased during a certain time of the day or year

a)

Place utility

b)

Form utility

c)

Time utility

d)

Information utility

13.

Halloween can add value to products which type of utility is that?

a)

Time

b)

Place

c)

Form

d)

Information

14.

A car is an example of a

a)

product

b)

service

15.

Having your product sold at Wal Mart is an example of

a)

Price utility

b)

Place utility

c)

Form untiliy

d)

Time utility

16.

What would you not have to consider before choosing a product to sell

a)

Price

b)

Production cost

c)

features

d)

What day it is

17.

All the people who share similar needs and wants and who have the ability to purchase your products are called a ______

a)

group

b)

willing consumer

c)

Market

d)

customers

18.

______________ consists of consumers who purchase goods and services for personal use.

a)

Industrial market

b)

consumer market

c)

business market

d)

labor market

19.

For the most part, consumers are interested in products that will __________________

a)

Cost them a lot

b)

Make their lives more difficult

c)

Improve their appearance

d)

not provide satisfaction related to some other personal motivation

20.

___________________ or business-to-business market includes all businesses that buy products for use in their operations.

a)

Labor market

b)

Customer market

c)

Consumer market

d)

Industrial market