A comparison using "like" or "as"

Example: She was as beautiful as a flower

Comparison without "like" or "as"

Example: You're a peach!

Repeats a word or phrase in successive phrases

Example: We are the people-We deserve a say-We are the future

Statement that gives less intensity or less importance to something that is

Example: Looks like it snowed some yesterday

An implied or indirect reference to something (in literature)

Repeated similarities for rhetorical effect

An appeal to trust or credibility

Example: A speech from the President about World War II

The appeal that applies to logic and reasoning

Example: 1 out of 4 people may become blind

The appeal that applies to ones emotions or feelings

Example: In the story, "The Black Cat,'" the cat was murdered by its owner

Giving human qualities to non-living or inanimate objects

Example: The sun is smiling

Restating phrases or words to emphasis something

Placing two things near each other to create interesting effects, to compare or to contrast

Example: All is fair in love and war

Asking a question that does not require or need an answer

Example: How many people do you need to clean your room?

Combining words that are opposite

Example: She is clearly confused on the assignment

Way of using less intense word(s) to say something politely rather than the more harsh term(s)

Example: Your father has passed away. (rather than saying died)

Repetition of words or expressions at the end of a phrase

Example: She is the way-She will find a way-She is that way

Refers to the writing situation that include audience, purpose and focus