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Marketing 1 Utilities and Functions

Total questions: 12

Worksheet time: 6mins

Name
Class
Date
1.

Which is an example of finances?

a)

Charging 2 dollars to get into the football games

b)

Taking out an ad in Fosters to promote the football team

c)

Fundraising heavily to make sure the football team has enough money to pay the refs

d)

The Warriors blew a 3-1 lead

2.

Channel Management is what?

a)

Managing your cable TV

b)

Deciding where products need to be sold to to reach the final users

c)

Managing where your money is distributed to

d)

Deciding, developing, maintaining, improving, and acquiring products of service so they meet the customers needs

3.

Taking out an ad in the newspaper to display your product is an example of what?

a)

Selling

b)

Half baked Ben and Jerry's Ice cream

c)

Product

d)

Promotion

4.

Introducing a new and improved product to meet the customers' needs is an example of...

a)

Market information management

b)

Trent didn't get any ice cream hehe

c)

Product service management

d)

Promotion

5.

Which is an example of Market information management?

a)

Conducting a survey on your product

b)

Selling your product

c)

Doing research to better your product

d)

Throwing your product in the trash

6.

What is pricing?

a)

How much you charge to maximize profits

b)

How much you charge for your product

c)

How much profit you make

d)

The philosophy of ripping people off

7.

Which is an example of selling?

a)

Selling the product

b)

A store employee persuading a customer to buy a product

c)

A store employee persuading a customer to not buy the product

d)

Communicating with the customer about the product

8.

Which is an exampe of time utility?

a)

Providing items to maximize profits

b)

Providing seasonal items

c)

Providing breakfast items at a certain time of day

d)

Providing items about time

9.

Which Utility involves communication with the consumer?

a)

Place

b)

Possesion

c)

Form

d)

Information

10.

Which utility determine the most convenient and efficient locations to sell products?

a)

Possesion

b)

Place

c)

Form

d)

Information

11.

Which is an example of possession utility?

a)

How many products you have possession of

b)

Exchanging money for a product

c)

A store carrying a certain brand

d)

A store having a product that you're able to buy

12.

What is the form utility?

a)

It describes the form of the product

b)

Having a product where customers can buy it

c)

Using materials that normally don't have value and turning them into something with value

d)

John would be the best full back in the state