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Fashion Marketing & Merchandising (Ch 4, 1st-11 words)

Total questions: 11

Worksheet time: 8mins

Name
Class
Date
1.

The route that products take from the original source, through all the intermediaries (production, sales, etc.) to the end user.

a)

fibers

b)

fabrics

c)

designing

d)

channel of distribution

2.

The process of creating new versions of garments, accessories, or other items.

a)

fibers

b)

fabrics

c)

designing

d)

channel of distribution

3.

Long pieces of cloth.

a)

fibers

b)

fabrics

c)

designing

d)

channel of distribution

4.

Very thin, hair-like strands that can be quite short or very long.

a)

fibers

b)

fabrics

c)

designing

d)

channel of distribution

5.

Yard goods in an unfinished state.

a)

greige goods

b)

four-groups approach

c)

soft goods chain

d)

resellers

6.

The flow of goods, which separates the overall fashion industry into the primary, secondary, retail, and auxiliary groups of businesses.

a)

greige goods

b)

four-groups approach

c)

soft goods chain

d)

resellers

7.

Wholesalers often dealing in inexpensive accessories and small, non-fashion products; also distribute goods between producers and retailers or users.

a)

greige goods

b)

four-groups approach

c)

soft goods chain

d)

resellers

8.

The channel of distribution for apparel and home decorating textiles.

a)

greige goods

b)

four-groups approach

c)

soft goods chain

d)

resellers

9.

Another name for the soft goods chain.

a)

textile/apparel pipeline

b)

yarns

c)

fibers

d)

vertical integration

10.

The combining of two or more steps of the pipeline within one company and under one management.

a)

textile/apparel pipeline

b)

yarns

c)

fibers

d)

vertical integration

11.

Continuous strands of textile fibers in a form suitable for processing into fabrics.

a)

textile/apparel pipeline

b)

yarns

c)

string

d)

vertical integration