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WorksheetsPM079 More than a Ticket-Sport & Event Mktg
Total questions: 14
Worksheet time: 7mins
All the combined impressions and experiences associated with a particular company, good, or service
brand
consistency
goods
intangible
A product’s ability to deliver the same level of quality and satisfaction time and time again
brand
consistency
goods
intangible
Tangible objects that can be manufactured or produced for resale
brand
consistency
goods
intangible
Not capable of being detected through the senses
brand
consistency
goods
intangible
Goods bearing the name or logo of a sport/event product produced and distributed by an authorized manufacturer
Quality
Pershability
Owned-Goods Service
Licensed Merchandise
A product’s ability to withstand being stored
Quality
Pershability
Owned-Goods Service
Licensed Merchandise
The degree of excellence of a good or service—how good it is
Quality
Pershability
Owned-Goods Service
Licensed Merchandise
A product that involves repairing or changing a good that the consumer has already purchased
Quality
Pershability
Owned-Goods Service
Licensed Merchandise
A product that involves giving consumers limited use of a good for a certain period of time.
rented-goods service
separability
services
smoothing
A product’s ability to be considered apart from its provider
rented-goods service
separability
services
smoothing
Intangible activities that are performed by other people for money; productive acts that satisfy economic wants
rented-goods service
separability
services
smoothing
Offering consumers a discount for purchasing products that otherwise would go to waste
rented-goods service
separability
services
smoothing
Capable of being touched, smelled, tasted, seen, or heard
intangible
tangible
real
senses
Building or places where sports and events occur
arenas
bars
stadiums
venues
