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PM079 More than a Ticket-Sport & Event Mktg

Total questions: 14

Worksheet time: 7mins

Name
Class
Date
1.

All the combined impressions and experiences associated with a particular company, good, or service

a)

brand

b)

consistency

c)

goods

d)

intangible

2.

A product’s ability to deliver the same level of quality and satisfaction time and time again

a)

brand

b)

consistency

c)

goods

d)

intangible

3.

Tangible objects that can be manufactured or produced for resale

a)

brand

b)

consistency

c)

goods

d)

intangible

4.

Not capable of being detected through the senses

a)

brand

b)

consistency

c)

goods

d)

intangible

5.

Goods bearing the name or logo of a sport/event product produced and distributed by an authorized manufacturer

a)

Quality

b)

Pershability

c)

Owned-Goods Service

d)

Licensed Merchandise

6.

A product’s ability to withstand being stored

a)

Quality

b)

Pershability

c)

Owned-Goods Service

d)

Licensed Merchandise

7.

The degree of excellence of a good or service—how good it is

a)

Quality

b)

Pershability

c)

Owned-Goods Service

d)

Licensed Merchandise

8.

A product that involves repairing or changing a good that the consumer has already purchased

a)

Quality

b)

Pershability

c)

Owned-Goods Service

d)

Licensed Merchandise

9.

A product that involves giving consumers limited use of a good for a certain period of time.

a)

rented-goods service

b)

separability

c)

services

d)

smoothing

10.

A product’s ability to be considered apart from its provider

a)

rented-goods service

b)

separability

c)

services

d)

smoothing

11.

Intangible activities that are performed by other people for money; productive acts that satisfy economic wants

a)

rented-goods service

b)

separability

c)

services

d)

smoothing

12.

Offering consumers a discount for purchasing products that otherwise would go to waste

a)

rented-goods service

b)

separability

c)

services

d)

smoothing

13.

Capable of being touched, smelled, tasted, seen, or heard

a)

intangible

b)

tangible

c)

real

d)

senses

14.

Building or places where sports and events occur

a)

arenas

b)

bars

c)

stadiums

d)

venues