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Entrepreneurship Chapter 3 Business Plan

Total questions: 60

Worksheet time: 30mins

Name
Class
Date
1.

In your business plan, you will need to identify who your target customer is and how you will keep your customers.

a)

True

b)

False

2.

A business plan is helpful not only in the initial stages of your company but also in future decision making.

a)

True

b)

False

3.

A business plan may help to convince suppliers to extend credit to your company.

a)

True

b)

False

4.

A business plan needs to outline goals for the business only for the short term and medium term.

a)

True

b)

False

5.

Writing out a business plan helps you convince people to buy your product or service.

a)

True

b)

False

6.

Banks make financing decisions based primarily on the personality and experience of the entrepreneur.

a)

True

b)

False

7.

Lenders want to know exactly where your business will be because the location of a business is often a critical factor in its success.

a)

True

b)

False

8.

A business that must meet licensing requirements should include a copy of the license in an appendix.

a)

True

b)

False

9.

How you came up with your business idea is described in the introduction section of your business plan

a)

True

b)

False

10.

The marketing section of a business plan should describe how your business will be managed on a day-to-day basis.

a)

True

b)

False

11.

Prospective lenders and investors will want to know what risks your business faces and how you plan to deal with them.

a)

True

b)

False

12.

The marketing section of your plan should describe the products or services you plan to offer.

a)

True

b)

False

13.

The operations section discusses the growth potential, economic trends, and forecasts for your business’s industry.

a)

True

b)

False

14.

Lenders want to know the background and experience of the management and staff of your business because the people who manage a company are critical to its success.

a)

True

b)

False

15.

The executive summary is based on the most important and persuasive points in the main body of the business plan.

a)

True

b)

False

16.

Trade associations of professionals within a specific industry can be a valuable source of information.

a)

True

b)

False

17.

Every business plan should begin with a cover letter.

a)

True

b)

False

18.

The appendix includes any supporting documents that are not included in the body of the report.

a)

True

b)

False

19.

Researching all the parts of your business will not teach you a great deal about running a business but may provide you with specific ideas for starting up your company.

a)

True

b)

False

20.

The statement of purpose briefly describes your business and its potential for success.

a)

True

b)

False

21.

Which of the following is not a purpose of a business plan?

a)

To explain how your product or service will be produced

b)

To describe how you expect to achieve specific objectives

c)

To describe how you will locate reliable suppliers

d)

To spell out how your product or service will be sold

22.

Without a business plan you will not be able to

a)

manage your business

b)

obtain a business loan

c)

make sales projections

d)

find a location for your business

23.

Short-term goals for a business might include which of the following?

a)

Hire five employees

b)

Lease a facility

c)

Purchase equipment and supplies

d)

All of these

24.

The marketing section of your plan should do all of the following except

a)

explain who your prospective customers are

b)

describe the market for your product

c)

explain any unique features of your product

d)

show the expertise of your sales force

25.

Identification of risks and your plan to deal with them should be in your business plan’s

a)

marketing section

b)

operations section

c)

financial section

d)

appendix

26.

A business with licensing requirements would include a copy of the license in the

a)

appendix

b)

executive summary

c)

marketing section

d)

no part of the business plan

27.

In researching all the parts of your business, you can

a)

learn a great deal about running a business

b)

find specific ideas for starting up your company

c)

find information through trade associations

d)

all of these

28.

The cover letter of a business plan should

a)

explain what you plan to do with the loan money if you receive it

b)

briefly describe your business and its potential for success

c)

be used to write the executive summary

d)

list the material included in the main body of the plan

29.

The executive summary

a)

is the second introductory element,

b)

should capture the interest of the readers

c)

includes the name, address, and phone number of your company

d)

is rarely read by lenders or investors

30.

The appendix includes supporting documents such as

a)

current financial statements

b)

newspaper articles

c)

letters of recommendation

d)

loan requirements

31.

Writing out a business plan helps you visualize all the details of your business.

a)

True

b)

False

32.

A business plan explains the idea behind your business.

a)

True

b)

False

33.

Identifying your target customer is an important purpose of your business plan.

a)

True

b)

False

34.

It is helpful to talk to a banker when writing the financial section of a business plan.

a)

True

b)

False

35.

A business plan is necessary only if you need to convince suppliers to extend credit to your company.

a)

True

b)

False

36.

Although a business plan can be helpful in the initial stages of your company, you will not need to refer to it after the first year of operation.

a)

True

b)

False

37.

The appendix contains most of the information about the business idea.

a)

True

b)

False

38.

The introduction section describes your vision of where you want your company to be in the future.

a)

True

b)

False

39.

Information about your business’s industry, such as how it may be affected by economic and technology trends, should be part of the marketing section.

a)

True

b)

False

40.

It is not a good idea to use print resources when writing your business plan because they are usually out of date.

a)

True

b)

False

41.

The ownership and legal structure of a firm affects how the business works and makes profits.

a)

True

b)

False

42.

The marketing section of a business plan should list unique features and benefits of your company’s product or service.

a)

True

b)

False

43.

In the financial section, a new business must include both current and pro forma financial statements.

a)

True

b)

False

44.

The concluding statement of your business plan should summarize your goals and objectives and emphasize your commitment to the business’s success.

a)

True

b)

False

45.

Researching all the parts of your business may provide you with specific ideas for starting up your company.

a)

True

b)

False

46.

Every business plan should begin with a statement of purpose.

a)

True

b)

False

47.

The statement of purpose briefly describes why you are asking for a loan and what you plan to do with the money if you receive it.

a)

True

b)

False

48.

The executive summary is an outline of the main body of the business plan and resembles a table of contents.

a)

True

b)

False

49.

Although many business plan software packages are available, you should choose the one with the features that best meet your needs.

a)

True

b)

False

50.

Documents such as tax returns, lease agreements, and resumes are included in the appendix of your business plan.

a)

True

b)

False

51.

Short-term goals for a business might include

a)

expansion to another location

b)

investment in additional equipment

c)

leasing a facility

d)

all of these

52.

Identification of risks and your plan to deal with them should be in

a)

the marketing section

b)

the operations section

c)

an appendix

d)

none of these

53.

The cover letter of a business plan should

a)

briefly describe what you plan to do with the loan money if you receive it

b)

be used to write the executive summary

c)

tell how much capital you need

d)

list the material included in the main body of the plan

54.

A business plan

a)

explains how your product or service will be produced and sold

b)

describes how you expect to achieve specific objectives

c)

describes the background and experience of the people who will be running the business

d)

all of these

55.

The executive summary

a)

should be convincing and persuasive

b)

is the first introductory element

c)

is less important than the statement of purpose

d)

should be written before the business plan has been completed

56.

A business plan is important because

a)

it determines the form of ownership for your business

b)

suppliers will not sell you goods without one

c)

lenders will not finance a business without one

d)

you cannot obtain a lease agreement without one

57.

The marketing section of your plan should

a)

explain how your product or service differs from those already on the market,

b)

describe the market for your product or service

c)

describe how your company will deal with the competition

d)

all of these

58.

In the financial section, a new business must include

a)

the business’s legal structure

b)

pro forma financial statements

c)

current financial statements

d)

income tax returns

59.

Documents usually included in the appendix include all of the following except

a)

legal documents

b)

letters of recommendation

c)

projected financial statements

d)

income tax returns

60.

In researching all the parts of your business, you can

a)

hire a retired executive at SCORE

b)

find specific ideas for starting up your company

c)

gather information from your local newspaper office

d)

all of these