WorksheetsFashion - Ch 1 - What is Fashion & Fashion History
Total questions: 20
Worksheet time: 10mins
Retailers define fashion as:
clothing that is preferred by a large segment of the public at a given time
precise style of dress
whatever is currently selling
a way of representing social interactions & status seeking
Name that function: Planning ways to cover cost and reach the desired profit margin.
Pricing
Promotion
Selling
Financing
Marketing Information Management
Name that function: Gathering information about what consumers want in order to make informed business decisions.
Financing
Pricing
Distribution
Marketing Information Management
Product Service Management
Name that function: Designing, producing, maintaining, and improving products or services to meet changing needs and wants.
Marketing Information Management
Financing
Pricing
Product/Service Management
Distribution
Name that function: Moving products from the producer to the consumer.
marketing information management
financing
pricing
product service management
distribution
Name that function: Reminding customers about your products through advertising activities such as social media marketing, commercials and billboards.
marketing information management
financing
promotion
product service management
distribution
Name that function: What the consumer pays based on expenses, consumer demand and profit margin.
financing
pricing
promotion
product service management
selling
Name that function: One on one contact to help customers make informed business decisions.
marketing information management
financing
selling
distribution
product service management
Name that function: Collecting surveys from college campuses on fashion likes and dislikes.
selling
promotion
product service management
distribution
marketing information management
Name that function: Ending amount charged with .99 to give the illusion of savings while still maintaining profit margins.
Marketing information management
Financing
Pricing
Promotion
Product service management
Name that function: Negotiating payment terms with textile companies to allow for more time to pay for the goods you purchase.
Financing
Pricing
Promotion
Product/service management
Distribution
Name that function: Using UPS or FedEx to deliver items ordered online to a customers residence.
Product Service Management
Distribution
Marketing information management
Selling
Promotion
Name that function: Improving the quality of your shoes based on customer feedback to improve sales and reputation.
Pricing
Promotion
Marketing information management
Product service management
Name that function: Educating customers on the features and benefits on the newest cell phone.
Promotion
Pricing
Product service management
Marketing information managment
Selling
Fashion products include all of the following categories, EXCEPT:
Home Furnishings
Office Supplies
Accessories
Clothing
What type of fashion product is depicted in this photo?
Accessories
Linens
Home Furnishings
Apparel
What type of fashion products are depicted in this photo?
Home Furnishings
Accessories
Extra Items
Clothing
What type of fashion products are depicted in this photo?
Clothing
Accessories
Home Furnishings
Trends
TRUE OR FALSE: The economy does not have an impact on fashion products.
True
False
The 5 Sources of Fashion History include all of the following EXCEPT:
actual garments
cave drawings
written publications
old paintings
fashion publications
