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Ch 5 Satisfying the Fashion Market (2nd-11wds)

Total questions: 11

Worksheet time: 6mins

Name
Class
Date
1.

Product symbols with dark bars and white spaces of varying widths, plus numbers that can be encoded into specific data by computer systems.

a)

Computer Codes

b)

Demographics

c)

Collaboration

d)

Bar codes

2.

Working together on an endeavor, cooperating to assist each other.

a)

Electronic Data Interchange

b)

Demographics

c)

Collaboration

d)

Bar codes

3.

The vital statistics of human populations, broken down by such factors as age, gender, race, education, religion, income, occupation, and geographic location.

a)

Population

b)

Demographics

c)

Collaboration

d)

Bar codes

4.

The exchange of information and transactions through computer linkages between companies, using an understood digital format.

a)

Electronic Data Interchange

b)

Demographics

c)

Collaboration

d)

Bar codes

5.

Computer components that work together by combining collection, classification, storage, retrieval, and dissemination of data toward a certain outcome.

a)

Information Systems

b)

Electronic Data Interchange

c)

Computer Code

d)

Bar Code

6.

The process of systematically gathering and analyzing information relating to a particular market.

a)

Demographics

b)

Market Research

c)

Market Segmentation

d)

Statistics

7.

Dividing the total market into smaller groups that contain similar characteristics.

a)

Demographics

b)

Market Research

c)

Market Segmentation

d)

Statistics

8.

Computer components from different suppliers that are compatible with each other for ease in mixing or matching.

a)

Bar Codes

b)

Electronic Data Interchange

c)

Information Systems

d)

Open Systems

9.

The hiring of independent specialists to do particular work, rather than using company employees.

a)

Collaboration

b)

Outsourcing

c)

Product Development

d)

Subcontracting

10.

The process of carrying a product idea through stages from initial conceptualization to actual appearance in the market.

a)

Collaboration

b)

Outsourcing

c)

Product Development

d)

Subcontracting

11.

Statistics that try to explain consumer behavior through such variables as lifestyle, values, attitudes, and self-concept.

a)

calcus

b)

demographics

c)

psychographics

d)

stats