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WorksheetsPricing & Promotions
Total questions: 10
Worksheet time: 7mins
Which function of marketing determines how much gross profit a business will make on a good or service?
Pricing
Distribution
Promotion
Risk Management
The definition of Promotions is
the action or business of promoting and selling products or services, including market research and advertising.
a business activity that encourages the sale of a product or service.
the practice of making one's living by engaging in commerce.
a combination of factors that can be controlled by a company to influence consumers to purchase its products.
Businesses often use promotional campaigns to create or improve their
image.
credit.
safety.
displays.
Robney Corporation, a candy manufacturer, is using advertising and coupons to introduce the "Wacky Bar," a new candy bar. The company is trying to create brand
recognition.
quality.
performance.
insistence.
During which stage of a product's life cycle is a company likely to use promotional campaigns to emphasize product characteristics in order to create demand:
Maturity
Introductory
Decline
Growth
Cookie's Palace, a new boutique for children, wanted to attract more customers. The manager planned a puppet show, a new window display, and bought balloons to give to children. This is an example of
publicity.
sales promotion.
advertising.
personal selling.
Can prices be set too low?
Yes, customers may feel quality is too high.
No, the lower the price, the more willing the customer is to buy.
Yes, customers may feel quality is too low.
No, the lower the price, the greater the product's appeal.
A Promotional Mix for a new product might include
Advertising, Direct Marketing and Guerrilla Marketing
Deciding the Correct Place to sell the product, Setting the Price and Identifying the Target Market
Budget Considerations and a Contingency Plan
candy, games and shampoo
Which of the following is an example of variable cost for a business?
Rent
Employee wages
Property taxes
Fire insurance
A manufacturer buys materials for producing a particular item at a cost of $5.00 per unit and has fixed monthly expenses of $10,000.00 related to this item. The manufacturer sells this particular item to several retailers for $10.00 per unit. How many units must the manufacturer sell per month to reach the break-even point for this item?
$810
$1,225
$2,100
$2,000
