WorksheetsGlobal Marketing and R&D
Total questions: 50
Worksheet time: 25mins
How many ways are Markets can be segmented?
1
2
3
4
How many factors impact to Product Attributes in international business?
1
2
3
4
The mains factors impact to Product Attributes include:
Cultural Differences
Economic Development
Product and Technical Standards
Both A, B, C are correct
What do you need to consider when designing market segmentation in a different country?
the differences between countries in the structure of the market segment.
the existence of segments that transcend national borders
Both A&B are correct
Both A&B are incorrect
What is the most important aspect of cultural differences?
Tastes
Tradition
Preferences
History
Countries’ cultural differ along a whole range of dimensions, including:
Social structure, language, economy, and education
Social structure, language, religion, and education
Language, religion, education, and politic
Language, education, economy, and politic
The goal of market segmentation is to ________ the fit between the purchasing behavior of consumers in a given segment and the marketing mix, thereby ________ sales to that segment.
Optimize/ maximizing
Maximize/ minimizing
Optimize/ minimizing
Maximize/ optimizing
The effective of a firm’s international communication can be jeopardized by ___ potentially critical variables.
2
3
4
5
What is the best way for a firm to overcome cultural barriers?
Develop cross-cultural literacy
Develop traditional literacy
Develop a history of international literacy
Develop policies literacy
When the receiver of a message (i.e. the potential customer) evaluates a message based on the status or image of the sender, ______ are said to have occurred.
sender effects
noise effects
source effects
communications effects
When a firm emphasizes personal selling rather than mass media advertising in the promotional mix, the firm is using a:
push strategy
pull strategy
standardized strategy
localized strategy
A pull strategy _______________________________________
Depends more on mass media advertising to communicate the marketing message to potential consumers.
Emphasizes personal selling rather than mass media advertising in the promotional mix.
Both A & B are incorrect
Both A & B are correct
Factors that determine the relative attractiveness of push and pull strategies include:
Product type relative to consumer sophistication, channel length, and media availability.
Product type relative to consumer sophistication, channel short, and distribution availability.
Product type relative to consumer sophistication, distribution channel length, and promotional strategy.
Product type relative to consumer sophistication, distribution channel length, and cheap price.
Consumers in highly developed countries value ______ as compared to their counterparts in less developed nations.
price
product reliability
product attributes
choices
How many conditions are necessary for profitable price discrimination?
2
3
4
5
How do price elasticity change in low-income countries?
Tends to be smaller
Tends to be greater
Constant
Little change
What aspects of pricing may violate anti-dumping regulations?
Predatory Pricing and Multipoint Pricing Strategy
Multipoint Pricing Strategy and Experience Curve Pricing
Predatory Pricing and Experience Curve Pricing
Both Predatory Pricing, Multipoint Pricing Strategy and Experience Curve Pricing
When does dumping occur?
Whenever a firm sells a product for a price that is less than the cost of producing it.
Whenever a firm sells a product for a suitable price.
Whenever a firm sells a product for a price that is equal to the cost of producing it.
Both A, B, C are incorrect
The price elasticity of demand is:
A measure of the responsiveness of demand for a product
A measure of the responsiveness of demand for a product to unchanged in price
A measure of the responsiveness of demand for a product to change in price
Both A, B, C are incorrect
Demand is said to be______when a large change in price produces only a small change in demand.
Elastic
Inelastic
Limited
Unlimited
What is most important in determining the elasticity of demand for a product in a country?
Income level and competitive conditions
Income level and population
Population and competitive conditions
Cultural and population
Multipoint pricing refers to the fact that a firm’s ____________ in one market may have an impact on its rivals’ pricing strategy in another market.
Distribution strategy
Communication strategy
Pricing strategy
Another answer
A firm’s freedom to set its own prices is constrained by:
Antidumping regulations and competition policy.
Policy of government and company regulation.
Both A&B are correct
Both A&B are incorrect
Antidumping rules set a floor under _______ and limit firms’ ability to pursue _________.
Goods/ profit
Materials/ strategic pricing
Goods/ strategic pricing
Export prices/ strategic pricing
Which of the following is not part of the marketing mix?
product attributes
communication strategy
market segmentation
distribution strategy
When a channel is exclusive_____
it carries only high - end products
it is controlled by market leaders
it focuses on elite customers
it is difficult to access
______ between firms stimulates innovation as the firms try to beat their competitors and reap potentially enormous first-mover advantages that result from successful innovation.
Intense conflict
Intense competition
Intense contrariety
Intense discrepancy
What is the core function involved in developing new products?
Marketing, PR, Price
PR, Place, R&D
Promotion, Production, Money
R&D, Marketing, Production
Why the firm developing new products?
To attract more customers
To dominate the market
To earn enormous returns
To maximize profit
The set of choices the firm offers to its targeted market is known as the:
marketing mix
product mix
product line
market promotion
Building global R&D capabilities is the stage of:
New-product development
Pricing strategy
Marketing mix
Communication strategy
New product development stage in which concept is tested whether idea has strong appeal is called:
Material testing
Concept development
Concept testing
Market screening
A push strategy is appropriate when ____________.
there are many choices of electronic media
when distribution channels are long
the firm is selling industrial products
when the firm is selling consumer goods
Why could a new product development of a firm have a high failure rate although the firm may earn enormous returns?
development of a technology for which demand is limited
failure to adequately commercialize promising technology
inability to manufacture a new product cost - effectively
Both A, B, C are correct
What are the benefits when a company design with manufacturing requirements in mind?
Higher costs and increase product quality
Lower costs and decrease product quality
Lower costs and increase product quality
Higher costs and decrease product quality
What is a cross-functional team?
A group of people who try their best to develop the company
A group with different functional expertise working toward a goal
A group of experienced people working in a long time for the company
A group of people who try their best to function the company
Which country is the pioneer of some of the most advanced applications of wireless telecommunications services?
The United States
China
Finland
Vietnam
Automobile companies tend to use _______ segmentation.
socioeconomic
geographic
personality
educational
Research has long maintained that a major factor of success for new products is the closeness of the relationship between:
Finance and marketing
Marketing and R&D
Finance and materials management
Operations and R&D
What is the solution adopted by many international businesses for allocating product development responsibilities to various centers?
Establishing a global network of R&D centers
Creating a national network of marketing centers
Building a PR strategy for each country
Both A, B, C are correct
Tight cross-functional integration can help a company ensure that:
Time to market is maximized
New products are designed for ease of manufacture
Easy market entry strategy
Both A, B, C are correct
How many main differences between the distribution system?
1
2
3
4
A ______ retail system is one in which there are many retailers, no one of which has a major share of the market.
concentrated
consolidated
focused
fragmented
In a ______ retail system, a few retailers supply most of the market.
concentrated
dispersed
focused
fragmented
A country with high car ownership, a large number of households with refrigerators, and a large number of two income families tend to have:
retail crowding
retail dispersion
retail concentration
retail fragmentation
The means of delivering the product to the consumer is known as the:
delivery strategy
marketing mix
logistics strategy
distribution strategy
What is the most important determinant of channel length?
Channel exclusivity.
The number of channels
Chanel quality
The degree to which the retail system is fragment
What is the factor shortening channel length in some countries?
The entry of large discount superstores
Chanel quality
Channel exclusivity
Number of channels
Which of the following does not affect a firm’s international communication?
cultural barriers
source effects
channel exclusivity
noise levels
The extent to which the place of manufacturing influences product evaluations is known as:
source effects
country of origin effects
noise effects
location effects
