Has an important role in getting to the right customer.

It entails discovering what types of consumers with diverse need exist.

In this approach market is segregated into different segments according to similar nature of needs.

A good market research must be able to find out the accurate size of a market segment because a segment must be.

Buyers who purchase good and services for consumption rather than resale.

________ variables entail but are certainly not limited to grouping consumers with regard to their gender, age, ethnic, background, income,occupation, education household size, religion, generation, martial status, nationality and even social class.

VALS stands for

It consist of product usage rates, brand loyalty, user status or how long they have been a customer, and even benefits that consumers seek.

Brand loyalist of Apple Company is called _________.

It is the usage rate of a market that generate large profit to the company.

Defectors are example of a user status

Population Density is an example of Geographic Characteristics

Geographic Characteristics are example of cultural preferences.

Industry segmentation may be used by marketers who selling products with particular appeal certain industry segments.

__________ is an approach in which the company selects two or more segments to go after.

This segmentation is used to identify business target markets depending on where the business are situated.

This segmentation is not considering the consumer markets but the sustainability of the firms and ventures to operate.

It makes customers view a product in an exceptional and distinctive way and makes it stand out from the competition.

_____ involves an attempt to transform consumer perceptions of a brand, generally because the current position that the brand holds has turned into less attractive.

_____ is a package of benefits both physical and psychological that a marketer wants to present, or a pack of expectations that consumers desire to realize.

Three levels of a product are core customer value, actual product, and augmented product.

Type of product include consumer product

_____ are used as the inputs by manufacturing companies.

_________ is the total number of product lines a company provides to its customers

__________ is a distinctive product a company offers

A ______ is a group of products that are closely related to each other by function, customer group,. market, or price range.

Which of the following is not a stage of product life cycle

It is a marketing strategy of making product inimitable, distinctive and uniquely valuable to be noticeable compared with competitors.

None-Price Competition is an example of brand loyalty.

Creating Value is one of the advantages of product differentiation.

Which of the following is a type of product differentiation?

Which of the following is a product differentiation?

Product style is one of the types of product differentiation.

_______ is the total value of the brand as a distinct asset.

Brand awareness is whatever thing which the customers bring to mind or be connected with the brand.

_______ is the reluctance of a customer shifting to another brand which does not trust in case there is a change in product's features, price or quality.

It consists of all the activities of designing and producing the container for a product.

Label can be in the form of a simple tag that is fastened to the product.

Guarantees and warranties decrease the companies ability to earn profits.