WorksheetsDesigning and Managing Integrated Marketing Channels and Managing Retailing, Wholesaling, and Logistic
Total questions: 30
Worksheet time: 15mins
A sets of interdependent organizations participating in the process of making a product or service available for use or consumption is called…
Multichannel marketing
Marketing channels
Marketing channels system
Hybrid channels
For the following intermediaries, which one is an agent ?
Wholesalers
Transportation company
Broker
Retailers
The company should first think of target market, however, and then design the supply chain backward from the point. This strategy has been called …
Demand chain planning
Marketing Channels
Value network
Offer chain planning
Mention three types of shopper according to Periset Nunes and Crspedes’s opinion !
Shopper based on habits, based on high value, and based on love diversity
Shopper based on high value, based on price and based on quality
Shopper based on service, based on price and based on love diversity
Shopper based on quality, based on price, and based on service
Why would a producer delegate some of the selling job to intermediaries, relinquishing controlover how and to whom products are sold ? except..
Intermediaries make goods widely available to target market
Offering the firm more effectiveness and efficiency
Intermediaries make goods more accessible to target market
Offering the firm more efficiency and shorten target market
Mention three service outputs that channels produce !
Spatial convenience, lot size and marketing channels
Waiting and delivery, product variety, and network value
Lot size, waiting and delivery time and service backup
Lot size, network value, and marketing channels
Based on the picture above the fixed costs of which channel is lower than other ?
Company sales force
Manufacturer’s sales agency
Level of sales
Fasilitator
Based on the picture above the marketing channel of consumer goods is divided into several channels, one of them is a direct marketing. That consist of..
Manufacturer, retailer and customer
Manufacturer and customer
Manufacturer, wholesaler, retailer, and customer
Manufacturer, wholesaler, jobber, retailer, and customer
What relationship is shown by the picture above ?
Direct marketing channels requires the highest cost than the others
Value add of sale is directly proportional to cost per transaction
Indirect channels requires the lowest cost than the others
Cost per transaction isn’t directly proportional to value add of sale
Zero level marketing also called as
Undirect level marketing
Direct marketing channel
Multi level marketing
Low level marketing
Channel power is the ability to alter channel members’ .......... so they take actions they
would not have taken otherwise
Needs
Behavior
Hobby
Condition
The condition which two or more unrelated companies put together resources or programs to exploit an emerging marketing opportunity called
Horizontal marketing system
Vertical marketing system
Value marketing system
Working marketing system
How to Estimating demand curves
Surveys, social experiments, statistical experiments
Surveys, price experiments, statistical analysis
Random surveys, price experiments, statistical analysis
Surveys, price experiment, ratio analysis
A system of partnerships and alliances that a firm creates to source, augment, and deliver its offerings called...
Smart network
Allied network
Value network
Social network
why do intermediaries want to sponsor their own brands?
More profitable
Cheaper
More expensive
Harmful
why can generic products be cheaper?
Because of the good quality
Because of the lower price of labeling and packaging
Because of the high quality
Because there is no money in the company
Types of Conflict and Competition is
Single channel conflict, combo channel conflict, multi channel conflict
Horizontal channel conflict, vertical channel conflict, multi channel conflict
Horizontal channel conflict, vertical channel conflict, freechannel conflict
First channel conflict, second channel conflict, multi channel conflict
wholesalers are more efficient in performing one or more of the following functions,execpt :
Selling and Promotion
Honest
Financing
Market Information
We can determine the optimal order quantity by
observing how order-processing costs and inventory- carrying costs sum up at different order levels
observing total cost per unit and processung cost per unit
developing beetwen order quantity and cost per unit
all component
.................... includes all the activities in selling goods or services to those who buy for resale or business use.
Inventory
Prive labels
Market logistic
Wholesaling
There are 3 types of retailers, which one is not the types of retailers?
store retailers
nonstore retailers
retail nonorganizations
retail organizations
One of the non store retailing : A salesperson goes to the home of a host who has invited friends; the salesperson demonstrates the products and takes orders
Direct marketing
Direct selling
Automatic vending
Buying service
The important topic for making marketing decisions
target market, product assortment, procurement, and price
target market, marketing strategy, supply chain, and price
Marketing strategy, procurement, price, and supply chain
Price, place, product, and procurement
Every company must store finished goods until they are sold, because production and consumption cycles rarely match. That statement refers to one of major decisions about market logistics, that is…
Inventory
Warehousing
Transportation
Place
Major Types of Corporate Retail Organizations
Corporate chain store, Voluntary chain, Retailer cooperative, Franchise organization
Voluntary chain, Department store, Retailer cooperative, Superstore
Superstore, Corporate chain store, Discount store, Voluntary chain
Consumer cooperative, Superstore, Corporate Franchise organization, Voluntary chain.
The picture above shows one of the major types of store retailers. That is…
Supermarket
Drugstore
Departement Store
Superstore
The picture above shows one of the majorcategories of nonstore retailing. That is…
Direct selling
Direct marketing
Automatic vending
Buying service
The picture above shows one of the majors types of store retailers. That is…
Department store
Drugstore
Supermarket
Superstore
which functions are performed by wholesalers?
Transportation
Traveller
Work office
Seller
which functions are performed by wholesalers?
Conseling
Traveller
Work office
Seller
